Finally this new feature is showing up in North America, but the developers who pushed for BlackBerry to introduce something like this to replace the retiring "Built for BlackBerry" program are universally disappointed in the icon used under the BBW carousel to promote this new list of great BB10 apps. The icon is overcrowded, dark, fuzzy, and in general, completely uninviting.

If BlackBerry had created this graphic with the express intent of suppressing interest in this list they couldn't have done a better job.


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