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dotMobi’s device data platform DeviceAtlas maps IMEI*data to device capabilities
BARCELONA — Feb. 26, 2013 —*Mobile*Web technology expert*dotMobi*today announced*the addition of*International Mobile Equipment Identifier (IMEI) data to its*DeviceAtlas*mobile device data platform. This enhancement extends*DeviceAtlas’ lead as the most authoritative source of device*data available.
The addition of IMEI data allows DeviceAtlas*to connect the carrier environment -- where the Type Allocation Code (TAC)*component*of IMEI data is the standard way to identify handsets -- with detailed device*information on the more than 10,000*devices already contained in the DeviceAtlas*device database.

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For all GSM devices produced, device*manufacturers are required to have a TAC, assigned by the GSMA, to identify the*make*and model; TACs are embedded in the IMEI number. Combining this code with*DeviceAtlas data provides 140 detailed*characteristics of the device (for*example, operating system, browser, multimedia capabilities, screen size, etc.)*that enable*expanded service to mobile devices.

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The many players at the mobile*network level, who already receive IMEI information via SMSC, MMSC or WAP*gateways, will*benefit from combined DeviceAtlas and IMEI data by having detailed*data about each handset on the network. This information*can be used in*multiple ways, including delivery of content and ads targeted to specific*devices, over-the-air (OTA) device*management, policy management for roaming*devices and identification of counterfeit devices.

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Eileen*O’Sullivan, dotMobi COO, said, “Bringing together the high-quality data available*through DeviceAtlas with IMEI data opens*a wide range of potential applications*for operators and their partners to address all handsets on their networks,*accurately and*quickly. Since dotMobi was created by leading mobile operators,*device manufacturers and Internet content providers, we*understand what*carriers require to meet the needs of their growing customer bases.”





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