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Thread: Nice news and stats from Google

  1. #1
    Senior Member noonoo1's Avatar
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    Default Nice news and stats from Google

    Mobile website optimization now factors into mobile search ads quality
    Wednesday, September 21, 2011 | 3:13 PM
    Labels: advertisers, best practices
    The best consumer experiences on mobile devices happen on websites that are designed for mobile. We all know the difference that sites designed for mobile make in pure usability - they are designed for the smaller touchscreen, making it easy to find what you are looking for and interact with. We believe that giving consumers the best possible experience on their mobile device is critically important. A poor mobile web experience can negatively shape a consumer’s opinion of a brand or company and make it hard for them to engage or make a purchase. A recent study which asked users about the performance of mobile websites found that 61% of users# are unlikely to return to a website that they had trouble accessing from their phone.

    Last year, we began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content. This was an initial step taken to improve the experience for mobile users. In the coming weeks, we will be introducing the mobile optimization of a website as a new factor of ads quality for AdWords campaigns that are driving mobile search traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords -- they will generally drive more mobile traffic at a lower cost.

    http://googlemobileads.blogspot.com/...w-factors.html

    ENOUGH SAID


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  2. #2
    Senior Member ChinaMobi's Avatar
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    Good to see Google value mobile sites. All my sites are optimized for browsing on mobile phones, because I believe mobile phones will take center stage instead of PCs -- over the next decade. Thanks for the post, noonoo1

  3. #3
    Mobility Regular Accent's Avatar
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    the first paragraph reads like a Mobi ad.
    Although this notice is about Adwords, preference for Mobile-friendly pages in ordinary search from mobile devices looks a lot closer.
    http://tibetanjewelry.mobi
    "First they ignore you. Then they ridicule you. Then they fight you. And then you win."
    -Gandhi

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