Amazon and the future of the web

[ChinaMobi]

And by releasing a browser-based version of the Kindle software, which requires no downloading and installing, removes the last barriers to buying and reading Kindle books. Now users no longer need a specific device to read Kindle books. Any device (PC, laptop, tablet PC) with an internet connection will do.

There’s more, however. What really makes this move by Amazon significant is that it is a defining example of how media companies can move beyond the constraints of the app store to the freedom of the web.


Using the ever-improving capabilities of HTML5 Amazon’s Cloud Reader is an almost exact replica of its other apps for Android and iPad. But available to users without ever needing to visit an app store, such as Apple’s one.


Not only that but it also means that Amazon remains in control of its own store. It no longer has to pass purchases through Apple’s store for which it is charged 30% of sales. Earlier this year Apple updated its licence terms to require retailer to only allow purchases through its app store.


Clearly for Amazon the move to an HTML5-based software for Kindle was brought on by Apple’s restrictive terms but it is part of a growing momentum within the media sector towards web-based apps as opposed to platform-specific apps.

Emphasis mine.


Source: http://mybroadband.co.za/news/intern...f-the-web.html

[photoman]

Thanks for posting this Sir!
Interesting..

[ChinaMobi]

The Kindle Fire! It's $200 price is a milestone, and will set off a huge wave of cheap tablets to come on to the market.

Very soon, the price can drop to below $100 and most of the 7b population can afford and will use websites 24/7. Just imagine the number of businesses and organizations jumping on to the web to serve them. This will drive demand for mobile websites, and .mobi will eventually benefit.

[Scandiman]

The Kindle Fire! It's $200 price is a milestone, and will set off a huge wave of cheap tablets to come on to the market.

Very soon, the price can drop to below $100 and most of the 7b population can afford and will use websites 24/7. Just imagine the number of businesses and organizations jumping on to the web to serve them. This will drive demand for mobile websites, and .mobi will eventually benefit.

I'm not convinced that tablet traffic will directly benefit .mobi, for me a tablet screen is more PC than mobile.

[freeflow]

A very interesting post! Thanks. rep+ Tablets will be big in the future, but more people have and will have a mobile phone with them all the time. IMO the tablet is slowly replacing PCs, notebooks and netbooks, but not the mobile phone.

[coast]

The Kindle Fire is going to add yet another resolution and screen size to the mix. Pretty soon it will be like Japan where a dedicated mobile site will be crucially important. Google is already starting to weigh mobile sites more heavily in mobile search results.

.mobi will only reap the rewards if the public's buying behavior can be shifted away from a free subdomain m.

[Jolokersok]

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