Low fill rate and CPC/CPM

[razib]

Really low fill rate and CPC on all mobile ad networks

[rob]

yeesh your a couple years behind the times. I gave up serving other peoples ads long ago.

I recall 2007 when fill rates were 98%-100% and then they started to slide. When they hit 10% fill rates at admob i pulled there ads.

[Sarah GTSMobi]

We offer 100% fill rate - and I'm just launching the BETA of our new mainstream advertising agency "www.gtmobi.com" email me and I'll get you more info
sarah at gtsmobi dot com

[andymoore]

100% fill rate doesn't mean **** I'm afraid.

How much serving an ad is worth to you is the real point of value all agencies appear to overlook.

I used to love AdMob, I make one percent of what I did in 2007. AdMob revenue then was stunning, enough to pay the rent and buy rounds of beer down the pub everyday, not to mention fund other habits....

Oh I miss those days and the easy thousands of dollars a month.

Now a month of AdMob revenue doesn't even buy a bottle of JD.

Nokia Ad Service rocked, €35 cpm outpayment but such a tight target filling the slots is hard.

Google ain't worth squat, AdMob the same. Both slow your site down with back end http requests.

As for analytics, I can't be more positive about them either.

I'd love for someone to really impress me with a decent mobile ad network but other than admin circa 2007 and a short burst with Nokia who are dead now I'm thinking what a sorry state.....

[andymoore]

Actually now I'm back indoors after a stint in the sun.....

Just checked AdMob.

Words can't express just how poor this is:

$83.89 230,695 $0.37 99.61% $0.36

Nearly a quarter of a million impressions, a decent enough fill rate but $83.89 in revenue stinks, $0.37 eCPM is utterly pathetic.

Sorry AdMob I used to love the bones of you but that sucks and you're smart enough to know it too.

Another account:

$34.55 536,284 $0.36 17.69% $0.06

**** me, that is dire.

Another site:

$15.95 128,378 $0.22 57.63% $0.12

890.366 requests = $134.39 = argh.

I'm going back to the sun with a huge joint and a bottle of Jack Daniels to help me cope with the overwhelming depression I feel looking at those figures.

I ain't kidding

[blitzpotz]

I ain't kidding

My best wishes to you, Andy: get a higher fill rate with Jack.