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Thread: Low fill rate and CPC/CPM

  1. #1
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    Thumbs down Low fill rate and CPC/CPM

    Really low fill rate and CPC on all mobile ad networks

  2. #2
    Mobi Site Trader rob's Avatar
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    yeesh your a couple years behind the times. I gave up serving other peoples ads long ago.

    I recall 2007 when fill rates were 98%-100% and then they started to slide. When they hit 10% fill rates at admob i pulled there ads.
    Last edited by rob; 04-02-2011 at 05:41 AM. Reason: just because i can
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  3. #3
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    We offer 100% fill rate - and I'm just launching the BETA of our new mainstream advertising agency "www.gtmobi.com" email me and I'll get you more info
    sarah at gtsmobi dot com

  4. #4
    Senior Member andymoore's Avatar
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    100% fill rate doesn't mean **** I'm afraid.

    How much serving an ad is worth to you is the real point of value all agencies appear to overlook.

    I used to love AdMob, I make one percent of what I did in 2007. AdMob revenue then was stunning, enough to pay the rent and buy rounds of beer down the pub everyday, not to mention fund other habits....

    Oh I miss those days and the easy thousands of dollars a month.

    Now a month of AdMob revenue doesn't even buy a bottle of JD.

    Nokia Ad Service rocked, €35 cpm outpayment but such a tight target filling the slots is hard.

    Google ain't worth squat, AdMob the same. Both slow your site down with back end http requests.

    As for analytics, I can't be more positive about them either.

    I'd love for someone to really impress me with a decent mobile ad network but other than admin circa 2007 and a short burst with Nokia who are dead now I'm thinking what a sorry state.....
    Last edited by andymoore; 04-08-2011 at 02:17 PM. Reason: lol
    Andy Moore
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  5. #5
    Senior Member andymoore's Avatar
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    Actually now I'm back indoors after a stint in the sun.....

    Just checked AdMob.

    Words can't express just how poor this is:

    $83.89 230,695 $0.37 99.61% $0.36

    Nearly a quarter of a million impressions, a decent enough fill rate but $83.89 in revenue stinks, $0.37 eCPM is utterly pathetic.

    Sorry AdMob I used to love the bones of you but that sucks and you're smart enough to know it too.

    Another account:

    $34.55 536,284 $0.36 17.69% $0.06

    **** me, that is dire.

    Another site:

    $15.95 128,378 $0.22 57.63% $0.12

    890.366 requests = $134.39 = argh.

    I'm going back to the sun with a huge joint and a bottle of Jack Daniels to help me cope with the overwhelming depression I feel looking at those figures.

    I ain't kidding
    Last edited by andymoore; 04-08-2011 at 02:17 PM.
    Andy Moore
    i don't do tech / mobi anymore - why do something that annoys and stresses lol

    New: Most Minty Tooth Oil - GMO and fluoride free toothpaste alternative

    100% natural botanical extracts to whiten teeth, freshen breath and strengthen gums
    Used, recommended and sold by Harley Street private dentists

    My other websites:

    http://sellyoursongs.info/ - Sell Your Songs using Mobile Payments
    http://detectmobilebrowsers.mobi/ - Detect Mobile Browsers
    http://andymoore.info/m-commerce-php/ - M-Commerce PHP (sell stuff on the mobile web)
    http://locationdetection.mobi/ - Detect a mobile browser's latitude & longitude
    http://andymoore.info/mysql-lyrics-database/ - Half a million lyrics


  6. #6
    Senior Member blitzpotz's Avatar
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    Quote Originally Posted by andymoore View Post
    My best wishes to you, Andy: get a higher fill rate with Jack.

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