UK mobile phone ads set for rapid growth
...internet usage is driving commensurate growth in advertising inventory,” Enders...report published this week. Spending on mobile in the UK will grow from £46m ($71m) in 2009 to £419m by 2015, a compound annual growth rate of 45 per cent, Enders predicts. Mobile advertising will make up 4 per cent...lucrative than display, accounting for between half and two-thirds of the...the coming years. But mobile search ads will be less significant to the search...
Bookmarks