Results 1 to 7 of 7

Thread: Rather Large Financial Launches TheStreet.mobi

  1. #1

    Default Rather Large Financial Launches TheStreet.mobi

    TheStreet Launches TheStreet.mobi

    -- New Mobile Web Service Optimized for Quick, Easy Navigation of TheStreet Content on a Broad Array of Mobile Devices --


    NEW YORK, Sep 20, 2010 (BUSINESS WIRE) --
    TheStreet.com, Inc. ), a leading digital financial media company, announced today that it has launched a mobile-web version of its flagship website, optimized to deliver increased speed and ease of navigation to its quality content for investment-oriented users via their mobile devices. TheStreet's new mobile website is accessible at www.thestreet.mobi.


    Daniel Flax, Chief Information Officer of TheStreet, said, "In today's fast-paced world with so many different ways to consume financial information, our readers need to stay connected to TheStreet's quality, action-oriented content while on the go, whether it's for our insightful editorial or to check a stock quote. The new mobile service brings TheStreet content to the palm of their hands with significantly enhanced speed and an intuitive user interface that makes accessing our content much more efficient on a broad spectrum of devices."

    Daryl Otte, CEO of TheStreet, added, "Importantly, while TheStreet's new mobile service represents a new sleek approach which we will be adopting for our web services over time, we view it as a separate distribution channel for our digital content, not just another version of our websites. The mobile-web is a much more personal and engaged experience and our service and the advertising supporting it reflect that qualitative difference. To that end, endemic and non-endemic advertisers such as Continental Airlines /quotes/comstock/13*!cal/quotes/nls/cal (CAL 24.62, -0.04, -0.16%) are already embracing TheStreet's new mobile service to reach their target audiences. We are very pleased to see this early interest in our approach and excited that Continental Airlines is a premier sponsor for the launch."



    http://www.marketwatch.com/story/the...k=MW_news_stmp
    Last edited by pcaero; 09-22-2010 at 03:21 AM.

  2. #2
    Senior Member ChinaMobi's Avatar
    Join Date
    May 2010
    Posts
    1,593

    Default

    Quote Originally Posted by pcaero View Post
    The mobile-web is a much more personal and engaged experience and our service and the advertising supporting it reflect that qualitative difference.
    Very interesting and encouraging development. It may even become a trend. The fact is, they have a .com but chose to use .mobi for a different purpose. Thanks for posting.

  3. #3
    Mobility Regular pilot's Avatar
    Join Date
    Jun 2007
    Posts
    812

    Default

    TheStreet is huge in financial circles! Thanks for posting pcaero.

  4. #4
    Founding Member
    Join Date
    Jun 2007
    Location
    Austin Texas
    Posts
    1,069

    Default

    Very nice find PCaero. Pages load very fast on my Droid even with pictures and charts. The site looks very clean and navigation is easy. Worth bookmarking.
    C.T. Kirkpatrick
    Austin Texas
    Akron.mobi

  5. #5
    Senior Member andymoore's Avatar
    Join Date
    Aug 2008
    Posts
    1,612

    Default

    Fast, nice, cool!

  6. #6
    MobiEnthusiast coast's Avatar
    Join Date
    Jul 2007
    Posts
    4,720

    Default

    Outstanding!
    Need a developer? MobileSiteStore.com | More good stuff at Drosty.com
    Accepting Quality guest posts via PM only for mobiEnthusiast.mobi
    (NO press releases or story ideas, completed, unique articles only
    )

  7. #7
    New Member
    Join Date
    Sep 2010
    Posts
    10

    Default

    Good approach.

Similar Threads

  1. Another large dutch newspaper: refdag.mobi
    By GijsZePa in forum New Developed .mobi's
    Replies: 2
    Last Post: 09-04-2009, 12:37 PM
  2. Why You Need TheStreet.com Mobile - TheStreet.com
    By Scavenger in forum Mobile Industry News
    Replies: 0
    Last Post: 01-05-2009, 02:12 AM
  3. Replies: 0
    Last Post: 09-10-2008, 09:21 PM
  4. Replies: 0
    Last Post: 09-10-2008, 01:40 PM
  5. UniCreditGroup.mobi - large, European bank launches their .mobi
    By Andres Kello in forum New Developed .mobi's
    Replies: 11
    Last Post: 07-02-2008, 10:41 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
A Yup.mobi Mobile Site
Mobile Dating