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Thread: Mobile Marketing

  1. #1
    Mobility Regular
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    Default Mobile Marketing

    I just found an interesting book which I immediately ordered, that might interest you as well. A whole chapter is dedicated to dotMobi. There is also a list of the top 15 mobile portals in the sample of the book. Only three mobis are among them, but maybe this will change in the future?


    Table of Contents

    9 Mobile Website Development 153

    Mobile Web and WAP 154

    dotMobi Domains 155

    Effectively Organizing and Architecting a Mobile Site 156

    Chapter 7

    Micro - Sites , Mobile Affiliate Marketing , and Web Directories 129

    Mobile Web Portals

    Because the mobile demographic is very interested in accessing information quickly and easily, mobile Web portals tend to be quite successful. A portal is simply an entry page that gives viewers immediate access to information and news without having to search for it or visit multiple websites. Portals bring in news, weather, and information from other sites, to aggregate it and make it easily accessible for their users. Although creating mobile portals is not exclusively an act of marketing, it could be a good way to create and maintain relationships with your customers. If you have the right product, and have the resources to create and maintain a portal, it might be worth your time and effort to promote it in other channels to drive traffic. (If you are not interested in creating a portal, existing portals are always a good place to advertise.) Table 7.1 lists some of the top mobile portals.

    Table 7.1 Top Mobile Web Portals

    MSN http://home.mobile.msn.com
    Live Search http://m.live.com
    Yahoo! http://new.m.mobile.com
    AOL http://iphone.aol.com http://wap.aol.com
    Dir.Mobi http://dir.mobi
    Mobinks http://mobinks.com
    SitiosWAP http://english.sitioswap.com
    Feed2Mobile http://feed2mobile.kaywa.com
    Mowser http://mowser.com
    FeedM8 http://feedm8.com
    Winksite http://winksite.com
    ZeroRubbish.com http://www.zerorubbish.com
    In Your http://inyour.mobi
    M4u http://m4u.mobi
    Keytoss http://m.Keytoss.com

    Mobile Directories

    Many of these portals offer directories of mobile websites to help users navigate the mobile Web. If you think back to before search engines were as good as they are today, many people used directories to navigate the Web, much like you would use a phone book to find a local business. In a directory, different mobile websites are organized by categories and subcategories so that mobile users can find what that they are looking for quickly and easily. Mobile directories are particularly valuable on the mobile Web if the sites that are listed have been editorially reviewed to ensure that they offer valuable content and will render correctly on mobile phones. Until mobile Web rendering improves, mobile directives can be used in place of search engines if users are having a hard time finding what they are seeking. Mobile directories are also a good way to promote micro-sites, affiliate sites, and traditional mobile content. In addition to helping mobile viewers find your content, links from mobile directories can help create search engine relevance and improve rankings for your mobile content, as long as the anchor text on the link is keyword rich.

    This is the link to the sample of the book.
    http://www.scribd.com/doc/33862085/C...Are-2010#page8

    Here is the link to the book at Amazon. It received mostly positive customer reviews. The reviews and the biography of the author are interesting to read.
    http://www.amazon.com/Mobile-Marketi...1817546&sr=1-1

    I’ll post my opinion about the book once I start or have finished reading it.

  2. #2
    Administrator Andres Kello's Avatar
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    Default

    A bit of relevant info about the author, Cindy Krum: http://mobility.mobi/showthread.php?...%28subscriptio

    More: http://mobility.mobi/showthread.php?...ews&viewfull=1

    Also: http://mobienthusiast.mobi/mobi-is-d...low-bad-advice

    Search Mobility and you'll find a couple more threads about her.

    Don't hold your breath when you get to the .mobi section.
    My .mobi's: Dating.mobi | Dubai.mobi | Adult.mobi | Banking.mobi | Student.mobi | Call.mobi | Horoscope.mobi | Messenger.mobi | Classifieds.mobi | LiveTV.mobi

    Developed: Yup.mobi | Mobility
    | Why .mobi? | Banking | Vuelos | Airline Complaints | Random Site | Whois | Free Mobile Dating | Free Dictionary | Free Thesaurus | Horoscope | Astrology | Free Translation | Exchange Rates


  3. #3
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    Hi Andres,

    I totally forgot about those threads! Thanks for mentioning them. I am still interested in reading the book and finding out how mobile is presented to the mainstream and if there is any usable information about mobile marketing, mSEO etc. Even if the chapter about dotMobi is not amazing at least .mobi appears on the portal list. I know it’s not a lot, but I still hope this will change in the future. Everyone who mentioned that .mobi development is important the past years was right. You where one of them.
    Last edited by freeflow; 08-15-2010 at 12:46 AM.

  4. #4
    Founding Member Scandiman's Avatar
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    Quote Originally Posted by freeflow View Post
    Hi Andres,

    I totally forgot about those threads! Thanks for mentioning them. I am still interested in reading the book and finding out how mobile is presented to the mainstream and if there is any usable information about mobile marketing, mSEO etc. Even if the chapter about dotMobi is not amazing at least .mobi appears on the portal list. I know it’s not a lot, but I still hope this will change in the future. Everyone who mentioned that .mobi development is important the past years was right. You where one of them.
    dotMobi Domains 155

    Effectively Organizing and Architecting a Mobile Site 156
    Considering the chapter on .mobi is one page long I think it is wise to not expect a lot. But the rest of the book may have some useful gems.

  5. #5
    Mobility Regular *james*'s Avatar
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    Default

    looks a bit out of date

  6. #6
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    Default Book

    Being a bookish person i must say that its a favor to me.I say thanks again to share this stuff with all of us.

  7. #7
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    Dear it is a new marketing, It is a largest or biggest innovation in business marketing or business advertising. It is most easy and most useful now a day.... On it you can remain in touch with your customers.
    Last edited by Rolado; 08-17-2012 at 10:44 AM.

  8. #8
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    Much information shared about What is Mobile Marketing? but i am still confused please if anyone know about it then explain here,.

  9. #9
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    Quote Originally Posted by dewayez View Post
    Much information shared about What is Mobile Marketing? but i am still confused please if anyone know about it then explain here,.
    I think mobile marketing is marketing through channels that is based on cellphones.
    It may include SMS marketing, promoting products on some mobile social networks or making mobile ad campaigns through some mobile ad networks like appflood, which will enable developers to boost installs by exchange traffic with other developers

  10. #10
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    Mobile marketing is very much common now a days.. Thanks for such nice information..

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