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Thread: The Popularity of the Most-Used Naming Conventions for Mobile Sites - Has m. won?

  1. #1
    Administrator Andres Kello's Avatar
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    Arrow The Popularity of the Most-Used Naming Conventions for Mobile Sites - Has m. won?

    Here's some quick research I just did in 10 minutes courtesy of Google regarding the frequency of the most popular naming conventions for Mobile Sites:

    1. m.: 8,910,000
    2. /m: 303,000
    3. /mobile: 246,000
    4. /wap: 241,000
    5. .mobi:240,000
    6. wap.: 236,000
    7. mobile.: 233,000



    ----------------------------------------

    non-.mobi: 10,169,000 (97.7%)
    .mobi: 240,000 (2.3%)


    Method: I used a US Proxy to do the above "site:" searches since Google in the US always seems to have a bigger and more-complete Index than in the rest of the world, so results may vary depending on where you are (feel free to post the results you're getting on your end). Using "site:http://" seems to return only sites and not pages within sites.

    Quick conclusion: If the above numbers are accurate, the .mobi naming convention (including parked pages) accounts for less than 2.5% of the total.

    The would mean that almost 49 out of 50 mobile sites are not a .mobi. I find that hard to believe, to be honest, but alarming nonetheless.

    Flaws with the above "quick test":

    • Takes into account ALL .mobi sites, including parked pages and non-mobile .mobi's.
    • Not ALL of the non-.mobi naming convention results are mobile sites (for example, some sites using "/m" use it to categorize something completely unrelated to mobile).
    • Any others?

    I'm not completely familiar with Google's "site:" search so I can't say these results perfectly reflect the reality on the ground, but I found them quite revealing nonetheless, particularly with the undeniable popularity of the m-dots that we all knew about anecdotally and that Google now seems to be confirming.

    If you find any flaws in the above method - particularly with the Google "site:" testing - please post them here as I want to get the most accurate picture possible from Google.

    This was a quick test that I'm sure we can refine further to paint an even more accurate picture. It would be great, for example, to be able to test specifically for mobile sites. This can be done with Google Mobile, apparently, but it does not return the number of results.
    My .mobi's: Dating.mobi | Dubai.mobi | Adult.mobi | Banking.mobi | Student.mobi | Call.mobi | Horoscope.mobi | Messenger.mobi | Classifieds.mobi | LiveTV.mobi

    Developed: Yup.mobi | Mobility
    | Why .mobi? | Banking | Vuelos | Airline Complaints | Random Site | Whois | Free Mobile Dating | Free Dictionary | Free Thesaurus | Horoscope | Astrology | Free Translation | Exchange Rates


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    Senior Member keithmt's Avatar
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    Thanks for the info Andres. It clearly looks like mobi is falling far behind in the race for mobile internet access. The problem I have with the mobile internet in general is that the consumer really has no clue which way to access their favorite sites. As you've shown, mobile websites have several variations when it comes to type in access. I also wonder how many sites are using auto detection to provide mobile content?

    I wish mtld would spend some serious money on marketing the extention to the public. For the life of me I just don't understand why they don't do it already. Sure us as domainers/developers would benefit in a huge way, but us benefiting would ensure the future success of mtld and .mobi long down the road! However the way .mobi is going now, myself and many others will continue to drop names which in turn could cripple mtld for good!

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    Senior Member gogo's Avatar
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    Great research, thanks, though not greatly encouraging for mobi. Nice for the owner of m.biz

    for info, here is something Dotmobi posted on Mobiforge 18 months ago, and its interesting they haven't afaik published stats on this again:

    It's interesting to see how the most popular URL conventions measure up:

    • 1st position: wap.site.com and site.com/mobile
    • 2nd : site.com/wap The "wap" name is still popular, especially a lot of WAP1.0 Asian sites.
    • 3th: site.com/m
    • 4th: mobile.site.com
    • 5th: m.site.com
    • and then various combinations with "mobi", "imode", "xhtml" ...
    Overall there are around 0.2% of web domains that have a mobile version. (This is not a precise figure but a rough estimation based on the millions of domains I've crawled)
    http://mobiforge.com/running/blog/th...ing-mobile-web

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    Mobility Regular pilot's Avatar
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    Thanks for the info Andres! Those are some interesting numbers. To me, this only validates the point that their needs to be a common naming scheme for mobile internet access. m dot, dot m, dot this, dot that... confusing to say the least.

    I feel bad for this poor horse that I'm about to beat because he's already been beaten and battered, but it's all about dev and promotion of that dev. I think the looks on peoples faces says it all, let me explain. When telling a noob about .mobi, first I get, "What's that ?" After telling them that .mobi is for mobile, even the non savvy marketer gets it. What better way of saying mobile in a consistant fashion across the board than with .mobi.

    IMHO, .mobi is a developers dream. Low prices to get in which leaves more money to promote the dev along with the extension.

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    There is no doubt that many established brands will prefer to use a mobile sub domain of their existing TLD to prevent brand dilution.

    However the use of an "m dot" does not necessarily mean it is being used to stand for mobile. Just check the 2nd domain that comes up when using your link to M Dots :

    http://www.m.com.cn/

    In this case they are using it for their "models" page.

    For the 5th entry the M dot does not appear to be for mobile either. I honestly don't know what it stands for:

    http://m.net23.net/install.php

    Nor this one at number 7 on the list:

    http://m.lautanindonesia.com/ (Slow loading. Don't bother on mobile unless you really feel the need to)

    On the 2nd page number 13 on the list is not mobile:

    http://m.cdqss.com/

    Number 14 is not mobile:

    http://m.elsevilla.com/


    Just something to consider when mulling over this data.
    C.T. Kirkpatrick
    Austin Texas
    Akron.mobi

  6. #6
    Senior Member gogo's Avatar
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    Guess what afilias, who have just bought Dotmobi ( see http://mobility.mobi/showthread.php?t=50334)

    claim this:

    Over 80% of .mobi domains are active Web sites
    http://www.afilias.info/mobi

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    I don't question your results Andres but I question the validity of the conclusion that m. is so far ahead.....
    I really would be very surprised if the gap was as cavernous as your figures suggest?
    Unfortunately I don't have anything to put on the table that demonstrates my view...

  8. #8
    Administrator Andres Kello's Avatar
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    Quote Originally Posted by newdomainer View Post
    I don't question your results Andres but I question the validity of the conclusion that m. is so far ahead.....
    I really would be very surprised if the gap was as cavernous as your figures suggest?
    Unfortunately I don't have anything to put on the table that demonstrates my view...
    On the contrary, you should question them, that's exactly what I want you and everyone to do, so that we find an even better way to reach a more accurate conclusion.

    I even said it myself, I don't think .mobi has that small of a piece of the pie. I do worry, however, that with so many m-dots out there - regardless of whether they're all mobile sites or not - it definitely seems to be more "familiar" for consumers, and that can be a problem.

    Of course, as think and I pointed out (in the flaws), not all of the results returned are mobile. The same thing can be said about the .mobi results as well, of course.

    Ideally, if we could combine the "site:" search with the Google Mobile search I linked to at the end of my previous post, we'd have a much better representation of popularity for purely mobile sites. I just don't know if that's possible at this point.
    My .mobi's: Dating.mobi | Dubai.mobi | Adult.mobi | Banking.mobi | Student.mobi | Call.mobi | Horoscope.mobi | Messenger.mobi | Classifieds.mobi | LiveTV.mobi

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    | Why .mobi? | Banking | Vuelos | Airline Complaints | Random Site | Whois | Free Mobile Dating | Free Dictionary | Free Thesaurus | Horoscope | Astrology | Free Translation | Exchange Rates


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    Founding Member Dave's Avatar
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    Unfortunately, there's a big problem with the validity of the results you got, because when I do the same search at that proxy for .TV (site:http://*.tv), it comes up with over 10 million results.

    And .TV most certainly doesn't have 10 million sites, much less registrations: .net and .org combined only have 20 million registrations.

    So I have serious doubts that there are already nearly 8 million "m.*.*" sites out there.

  10. #10
    Senior Member seanboy's Avatar
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    I got 2,300,000 for m.
    and 178,000 for .mobi..

    Whether my figures or yours are correct, it is safe to assume that .mobi isn't anywhere close to .com.

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    Founding Member Dave's Avatar
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    Quote Originally Posted by seanboy View Post
    I got 2,300,000 for m.
    and 178,000 for .mobi..

    Whether my figures or yours are correct, it is safe to assume that .mobi isn't anywhere close to .com.
    Yes, that much is certainly true -- it just may not be quite to the multiple that Andres' figures above might indicate.

  12. #12
    Senior Member seanboy's Avatar
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    Quote Originally Posted by dagersh View Post
    Yes, that much is certainly true -- it just may not be quite to the multiple that Andres' figures above might indicate.
    The weird thing is that I got those numbers from clicking the links that Andres provided. Its odd that my numbers were so different. Oh well, gotta run...

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    Results 1 - 10 of about 136,000,000 for site:http://mobi. (0.07 seconds)

    Results 1 - 10 of about 1,540,000,000 for m.site:http://com. (0.90 seconds)
    includes irrelevant urls like; www.red-m.com and also picks up random "M's" from headers & site content...


    And searching " /mobile" picks up sites selling "mobile phones" http://www.shopcorn.co.uk/mobile/

    How about this?

    Results 1 - 10 of about 144,000,000 from www.*.co.uk. (0.22 seconds)
    Results 1 - 10 of about 3,140,000,000 from site:http://co.uk. (0.18 seconds)

    Results 1 - 10 of about 97 from www.m.*.co.uk. (0.28 seconds)

    Results 1 - 10 of about 22,900 from www.*.co.uk/mobile. (0.14 seconds)

    OR:
    Results 1 - 10 of about 2,040,000,000 from www.*.com. (0.73 seconds)
    Results 1 - 10 of about 25,360,000,000 for site:http://com. (0.24 seconds)
    Results 1 - 10 of about 79,800 from www.m.*.com. (0.38 seconds)

    Results 1 - 10 of about 197,000 from site:http://www.*.com/mobile. (0.34 seconds)
    Results 1 - 10 of about 87,900,000 for site:http://com/mobile. (0.52 seconds)

    OR:

    Results 1 - 10 of about 161,000 from www.*.mobi. (0.21 seconds)
    Results 1 - 10 of about 136,000,000 for site:http://mobi. (0.22 seconds)
    Results 1 - 10 of about 136,000,000 for site:mobi. (0.06 seconds)

    for some idea of the size of the pool;

    "Nobody knows exactly how many websites are in existence, but an August 2009 survey counted 225,950,957"
    (source: netcraft.com)

    History: Netcraft estimated that at the end of March 2006 the Internet had a total of 80,655,992 websites, double when compared to 40 million in March 2003


    Gawd knows how you search for these mobile sites?
    Last edited by newdomainer; 02-12-2010 at 12:03 AM.

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    Some more numbers:

    Websites

    • 234 million – The number of websites as of December 2009.
    • 47 million – Added websites in 2009.
    Domain names

    • 81.8 million – .COM domain names at the end of 2009.
    • 12.3 million – .NET domain names at the end of 2009.
    • 7.8 million – .ORG domain names at the end of 2009.
    • 76.3 million – The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
    • 187 million – The number of domain names across all top-level domains (October 2009).
    • 8% – The increase in domain names since the year before.
    Internet users

    • 1.73 billion – Internet users worldwide (September 2009).
    • 18% – Increase in Internet users since the previous year.
    • 738,257,230 – Internet users in Asia.
    • 418,029,796 – Internet users in Europe.
    • 252,908,000 – Internet users in North America.
    • 179,031,479 – Internet users in Latin America / Caribbean.
    • 67,371,700 – Internet users in Africa.
    • 57,425,046 – Internet users in the Middle East.
    • 20,970,490 – Internet users in Oceania / Australia.
    Social media

    • 126 million – The number of blogs on the Internet (as tracked by BlogPulse).
    • 84% – Percent of social network sites with more women than men.
    • 27.3 million – Number of tweets on Twitter per day (November, 2009)
    • 57% – Percentage of Twitter’s user base located in the United States.
    • 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
    • 350 million – People on Facebook.
    • 50% – Percentage of Facebook users that log in every day.
    • 500,000 – The number of active Facebook applications.

  15. #15
    Administrator Andres Kello's Avatar
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    Quote Originally Posted by dagersh View Post
    Unfortunately, there's a big problem with the validity of the results you got, because when I do the same search at that proxy for .TV (site:http://*.tv), it comes up with over 10 million results.
    Yet when you do a site:.tv search (rather than site:http://*.tv) you get almost 8x more results. As I understand it, doing a site:.tv will return every single page whose domain ends with .tv and I was under the impression that putting the http:// in front was returning just the sites. Using the http:// is definitely doing some kind of filtering as it filtered out almost 70 million .tv results.

    And .TV most certainly doesn't have 10 million sites, much less registrations: .net and .org combined only have 20 million registrations.

    So I have serious doubts that there are already nearly 8 million "m.*.*" sites out there.
    That's a fair doubt, but you would also then have to doubt the number of .mobi's out there since we're using the same method. In other words, wouldn't all the results be equally inflated if we're using the exact same method for all? And if so, then again, why are the results for the m-dots so much greater?

    Another quick test that unequivocally proves the popularity of the m-dots is doing a site: search for other one-letter sub-domains.

    For example, let's look at n.: 78,700 results.

    The only single-letter sub-domains that return millions of results are m. (clearly because of its popularity with "mobile") and v. (popular with Asian websites for an unknown reason).

    Again, if all the site: results are being inflated, then why is there such a difference with the m-dots? There is clearly something special about them because they even beat out all the other single-letter sub-domains (by far), and I don't think that's just a coincidence.

    So while I agree that it is difficult to ascertain the exact magnitude of popularity of each naming convention, I do believe we can roughly ascertain the relative popularity to each other, especially since we're using the same method for all. As a result, I believe the results from Google clearly show m-dots to be the most popular (by far). This should not surprise anyone at this point when you consider that the Top 10 Alexa websites that have a mobile version all use m-dots:

    m.google.com
    m.facebook.com
    m.yahoo.com
    m.youtube.com
    m.live.com (m.bing.com)
    m.wikipedia.org
    m.baidu.com
    m.msn.com

    And a lot of .com websites have naturally followed their lead. m-dots are fast approaching defacto standard status, IMO, if they haven't already done so.
    My .mobi's: Dating.mobi | Dubai.mobi | Adult.mobi | Banking.mobi | Student.mobi | Call.mobi | Horoscope.mobi | Messenger.mobi | Classifieds.mobi | LiveTV.mobi

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    | Why .mobi? | Banking | Vuelos | Airline Complaints | Random Site | Whois | Free Mobile Dating | Free Dictionary | Free Thesaurus | Horoscope | Astrology | Free Translation | Exchange Rates


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    Founding Member Scandiman's Avatar
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    site:http://m.*.* = Results 1 - 100 of about 2,580,000

    and oddly it only gives me about 800 actual results to look at.

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    Administrator Andres Kello's Avatar
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    Quote Originally Posted by Scandiman View Post
    site:http://m.*.* = Results 1 - 100 of about 2,580,000
    I'm also getting around that now, even with the proxy, so it must have been hitting a different Data Center yesterday. That's still more than all the other naming conventions put together, though.

    Quote Originally Posted by Scandiman
    and oddly it only gives me about 800 actual results to look at.
    I think that's typical of Google. It will show you millions or billions of results but you can only view the first few hundred results only.

    For example, if I search for "the", there are over 9 billion results, but it only allows me to view the first 500: http://www.google.com/search?hl=en&s...start=510&sa=N
    My .mobi's: Dating.mobi | Dubai.mobi | Adult.mobi | Banking.mobi | Student.mobi | Call.mobi | Horoscope.mobi | Messenger.mobi | Classifieds.mobi | LiveTV.mobi

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  18. #18
    Founding Member Scandiman's Avatar
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    site:http://lodging.* Results 1 - 100 of about 4,640

    we may be outnumbered but lodging.mobi is #1

    .mobi overall is faring well considering it is the only option with a fee.

  19. #19
    Senior Member gogo's Avatar
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    Interesting question and efforts to find answers.

    I tried Wolfram Alpha http://www.wolframalpha.com/examples...erSystems.html and I was surprised that I came up with nothing - numbers and data are what they are about. But I did notice on almost every search they asked for feedback - I pointed out they had no info on domains at all. They actually buy up huge datasets, so if prompted they could acquire domain data.

    Why not head over to http://www.wolframalpha.com and make a suggestion to them?

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    Quote Originally Posted by Andres View Post
    m-dots are fast approaching defacto standard status, IMO, if they haven't already done so.
    Case in point: http://www.mediapost.com/publication...art_aid=122449

    With the m-dot convention becoming the de facto standard for mobile Web addresses, it's not clear how Afilias can suddenly generate fresh interest in the dot-mobi domain. Unless it can also revive the fortunes of Friendster at the expense of Facebook.
    My .mobi's: Dating.mobi | Dubai.mobi | Adult.mobi | Banking.mobi | Student.mobi | Call.mobi | Horoscope.mobi | Messenger.mobi | Classifieds.mobi | LiveTV.mobi

    Developed: Yup.mobi | Mobility
    | Why .mobi? | Banking | Vuelos | Airline Complaints | Random Site | Whois | Free Mobile Dating | Free Dictionary | Free Thesaurus | Horoscope | Astrology | Free Translation | Exchange Rates


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    Quote Originally Posted by gogo View Post
    Interesting question and efforts to find answers.

    I tried Wolfram Alpha http://www.wolframalpha.com/examples...erSystems.html and I was surprised that I came up with nothing - numbers and data are what they are about. But I did notice on almost every search they asked for feedback - I pointed out they had no info on domains at all. They actually buy up huge datasets, so if prompted they could acquire domain data.

    Why not head over to http://www.wolframalpha.com and make a suggestion to them?

    That's funny.... I used the exact same site only yesterday lol

  22. #22
    MobiEnthusiast coast's Avatar
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    Here's some more m-dot promotion:

    http://www.mediapost.com/publication...art_aid=122449

    "With the m-dot convention becoming the de facto standard for mobile Web addresses, it's not clear how Afilias can suddenly generate fresh interest in the dot-mobi domain. Unless it can also revive the fortunes of Friendster at the expense of Facebook."

  23. #23
    Senior Member newton's Avatar
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    Quote Originally Posted by Andres View Post
    I have faith in what is created, rather than relying on the words of tabloid sites, whose sole intention is to tout a "chicken little" scenario, just so they get peoples dander up. Typically, the more drama you create, the more eyes are on the page and the more people are likely to comment / click advertising banners.

    If you build it they will c**
    The speed of light is faster than sound that's why some people appear bright until they open their mouths

    To everyone who thinks a profitable viral marketing campaign is so easy to accomplish I would suggest to go and do it instead of complaining that others aren't - Scandiman

  24. #24
    Administrator Andres Kello's Avatar
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    Quote Originally Posted by coast
    Here's some more m-dot promotion:

    http://www.mediapost.com/publication...art_aid=122449

    "With the m-dot convention becoming the de facto standard for mobile Web addresses, it's not clear how Afilias can suddenly generate fresh interest in the dot-mobi domain. Unless it can also revive the fortunes of Friendster at the expense of Facebook."
    That's pretty brutal, but accurate IMO.

    Quote Originally Posted by newton View Post
    I have faith in what is created, rather than relying on the words of tabloid sites
    I agree that one article alone does not make it so, but I myself have faith in my observations of the facts on the ground, which have been repeatedly re-enforced by pretty much every metric that's available. This isn't about one article. This has been ongoing for years now, but the media is only now starting to catch on to the obvious.

    Quote Originally Posted by newton
    If you build it they will c**
    I was one of the first to say this, and the problem is, we haven't built it, so they haven't come, and now it seems they're going elsewhere.
    My .mobi's: Dating.mobi | Dubai.mobi | Adult.mobi | Banking.mobi | Student.mobi | Call.mobi | Horoscope.mobi | Messenger.mobi | Classifieds.mobi | LiveTV.mobi

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    | Why .mobi? | Banking | Vuelos | Airline Complaints | Random Site | Whois | Free Mobile Dating | Free Dictionary | Free Thesaurus | Horoscope | Astrology | Free Translation | Exchange Rates


  25. #25
    Senior Member newton's Avatar
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    Quote Originally Posted by Andres View Post
    I agree that one article alone does not make it so, but I myself have faith in my observations of the facts on the ground, which have been repeatedly re-enforced by pretty much every metric that's available. This isn't about one article. This has been ongoing for years now, but the media is only now starting to catch on to the obvious.
    Most pickup on the fact that there are hardly any sites that they can find, so typically will make a cursory search, but will rely on larger corporates to base their findings on, as to what they have published. Its all greed as they want people coming to their sites to click on their banners, bookmark them and treat them as the "source" for all news. Even the price waterhousecooper one is flawed. There are many people out there who claim to be specialists so it justifies their employment lol Its all estimates and that can change dramatically with more mobi sites out there filling the void.

    Quote Originally Posted by Andres View Post
    I was one of the first to say this, and the problem is, we haven't built it, so they haven't come, and now it seems they're going elsewhere.
    There is still time to make a difference
    The speed of light is faster than sound that's why some people appear bright until they open their mouths

    To everyone who thinks a profitable viral marketing campaign is so easy to accomplish I would suggest to go and do it instead of complaining that others aren't - Scandiman

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    I don’t think mobi can get a bigger piece of the mobile cake than m./.com or what ever with .com. If you consider the number of .coms, we have to accept that it will lead for now. I think mobi has won if it gets a bigger piece of the mobile cake than .tel, .asia, .net, .org, .info and ccTLDs. I would be happy if .mobi would be the next best thing to .coms in all variations.

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    This is what I'm seeing; multiple access..... dotmobi / sms / m. the lot... (& why not?)

    Metro is very big in the UK... daily free paper... & they do use dotmobi... but not alone

    http://www.metro.co.uk/home/801570-m...know-on-the-go

    How can I see Metro content on my mobile phone?
    Simple, just go to your web browser application on your mobile – most recent phones should have one – and type in either metro.mobi or m.metro.co.uk.
    Alternatively, text the word Mobile to 65400* and we'll send you a link which you can bookmark on your mobile phone.

  28. #28
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    Maybe, just perhaps, we all are looking in the wrong place for Mobi.

    Exactly what new extension has built it's niche by selling to buyers who already have an established website???

    As Scandi often has said Mobi's strength is new development --- in a market that has yet to take off.

    To build on m.domain.com you gotta own domain.com. These days for new websites that would be ConfusinglyLongDomain.com.

    Yeah, there is still time. Doesn't mean we will make it, but it is early.
    http://tibetanjewelry.mobi
    "First they ignore you. Then they ridicule you. Then they fight you. And then you win."
    -Gandhi

  29. #29
    MobiEnthusiast coast's Avatar
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    This thread has inspired my latest blog entry, mdot vs. dotMobi as Mobile Internet: The Tipping Point

    If you have a viral promotion for your developed .mobi site, you can add it in the comments.

  30. #30
    Senior Member
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    Quote Originally Posted by coast View Post
    This thread has inspired my latest blog entry, mdot vs. dotMobi as Mobile Internet: The Tipping Point

    If you have a viral promotion for your developed .mobi site, you can add it in the comments.
    Nice article Holly, you make a good argument for dotmobi c2014 -15
    (in fact faultless except for a Malasia typo... )

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