Volvo have launched a new European campaign, for the Ice White C70 coupe convertible, using datamatrix codes in ads (picture below) which will appear in Autocar, What Car and Top Gear over the next three months. The code resolves to a mobile site where users can view videos, request brochures and book a test drive.
http://2d-code.co.uk/volvo-datamatri...advertisement/



http://volvoc70act.mobi