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Thread: Google rewards big brands with high rank

  1. #1
    Senior Member Tim's Avatar
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    Default Google rewards big brands with high rank

    I don't know if this directly effects the mobile search, but I can't imagine it doesn't / won't eventually.

    http://www.seobook.com/google-branding
    Google's Eric Schmidt Offers Great SEO Advice
    If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16].
    Here is Mr. Schmidt's take on brands from last October
    The internet is fast becoming a "cesspool" where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.
    "Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."
    "Brand affinity is clearly hard wired," he said. "It is so fundamental to human existence that it's not going away. It must have a genetic component."
    And here is his take on word relationships from the most recent earnings call
    “Wouldn’t it be nice if Google understood the meaning of your phrase rather than just the words that are in that phrase? We have a lot of discoveries in that area that are going to roll out in the next little while.”
    The January 18th Google Update Was Bigger Than Florida, but Few People Noticed it


    Here is a great tool I found as a result of this article.


  2. #2
    Founding Member Scandiman's Avatar
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    Quote Originally Posted by Tim View Post
    Here is a great tool I found as a result of this article.
    rep+ for sharing

  3. #3
    Senior Member noonoo1's Avatar
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    Now that's a great tool!

  4. #4
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    Default Google rewards big brands with high rank

    Where you rank in the search engines can literally make or break you in the Internet marketing world. This is a vital skill if you hope to make it in the highly competitive online marketplace now-a-days.
    There are many courses available that teach you the steps to attain top search engine rankings.
    However, finding good training can be a daunting task! Something you need to keep in the back of your mind is that many affiliates promote Internet marketing products. This usually means that the affiliate gives a rosy view of the product -- so you cannot always trust it.
    So, how are you to determine if the product has these features before you even own it? The best way is to ask other Internet marketers what they recommend. Another solution is to search for reviews on the product.
    If you are just starting out marketing your website, it is important to focus on the things that are known to be true about ranking highly in Google. The fact is that Google is the top search engine and controls most of the market share among all the search engines.

  5. #5
    Mobility Regular Accent's Avatar
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    "Brands" seems to be a code word for "giant corporations".

    The rich get richer.

  6. #6
    Senior Member Javier Marti's Avatar
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    I spoke about this with a friend two years ago. I could foresee then a world in which , if Google increased its dominance, at one point even what seemed natural search results could eventually be paid-for. Thus, the whole first page -and the next ones a long as there is demand for ads- would be completely out of the budget of small businesses. Since these ads are auctioned, they would always go to the corporations that paid the most for them. Not only the rich get richer, but by making the rest of companies invisible -even just from the first page- they would bankrupt many of the smaller players as users switch to doing most of their product search online.
    Javier Marti _/_/_/_/ Founder, futurist, consultant
    Trendirama.com, Trendinews.com, Trendirama.TV
    Author of "Mobile, Domains & The Future"

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