Media Announcement: DoubleVerify*(“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with*InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for …
The post In-App Mobile Ad Fraud Up 800 Percent appeared first on Mobile Marketing Watch.


More...