The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent an excellent way to reach engaged sports fans at contextually relevant …
The post The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games appeared first on Mobile Marketing Watch.


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