By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive. Simply put, native advertisements look and feel like the content that surrounds them. The ads sit within the editorial feed …
The post Rethinking Native Advertising: Why Itís More Than Another Format appeared first on Mobile Marketing Watch.


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