The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data that people generate simply by living their lives can be used to tell stories filled with context and insights. This information, combined with digital data, enriches our understanding of consumers and, by extension, the physical …
The post 3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data appeared first on Mobile Marketing Watch.


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