This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch, and comScore’s involvement, paves the way for increased ad verification measurement on mobile, helping media buyers …
The post First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK appeared first on Mobile Marketing Watch.


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