The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency issues for years. These similar issues are appearing to infect influence marketing. Fortunately, I believe that these problems won’t have the same impact on influencer campaigns as they do on …
The post Follower Fraud: Stopping The Latest Scare In Its Tracks appeared first on Mobile Marketing Watch.


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