EntertainmentAfrica.mobi

[Dave]

Don't know much about the company behind this (the .com is much like the E! Network), but this is a very extensive entertainment site, and great-looking as well!

http://entertainmentafrica.mobi

[think]

Don't know much about the company behind this (the .com is much like the E! Network), but this is a very extensive entertainment site, and great-looking as well!

http://entertainmentafrica.mobi

Jaybee beat you to it but still a great site and find

http://mobility.mobi/showthread.php?...tainmentafrica


I found this article article where they discuss why they "mobilized":

Mobilising big brands properly - how one size does not fit all

Issued by: Prezence SA
Prezence South Africa, with its comprehensive arsenal of mobile technology and user experience expertise, was recently tasked with pushing South Africa's most comprehensive music and entertainment site, EntertainmentAfrica.com, into the mobile space in just three short weeks.
The Site: EntertainmentAfrica.com is South Africa's definitive guide to local and worldwide entertainment. It boasts an unrivalled repository of unique editorial, audio and video content and features not only extensive music and movie coverage, but games, gadgets, events, gossip, charts, movie schedules as well as exclusive competitions. The site is the largest of its kind in South Africa, and boasts an average of 50 new stories and features being written and published daily and a repository of over one million pieces of content.

Why Mobilise?
The meteoric rise of African's accessing the internet using their cellphone presented EntertainmentAfrica.com with a large untapped audience who are starved of African and International entertainment related content. The very nature of the content coverage on EntertainmentAfrica.com which spans a large variety entertainment genres, appeals to people of all ages and diversity who are increasingly accessing their information ‘on the go' via their mobile handsets 24/7.

The Prezence Mobi Approach
The general misnomer is that mobile sites have to be cut down versions of their online counterparts. With the development of EntertainmentAfrica.mobi, Prezence has proved that with the very latest in technological knowhow, coupled with extensive mobile user-experience expertise, comprehensive mobi sites can be developed to easily rival, and often out-perform, their online counterparts.

The biggest challenge of developing a comprehensive mobi version of a well known brand or online publishing property is the need for making the mobi version a recognisable brand experience within the constraints of the smaller browser size and the limited navigation tools available on a cellphone.

Taking a well known online property such as EntertainmentAfrica.com into the mobile space, therefore comes with its own set of extra challenges. The approach needed to take into account the existing personality, flavour and flow of the online counterpart, providing a seamless transition for any user accessing EntertainmentAfrica.com via their cellphone or online.




Full article:

http://www.bizcommunity.com/Article/196/78/44512.html

[Dave]

Jaybee beat you to it but still a great site and find

Dang...I even did a search for the site name but nothing came up. Oh well...as you said, still a nice site!