Proximity Marketing

**Proximity blue** · 12-30-2009, 12:33 PM

Proximity Blue marketing is launching Bluetooth marketing zones in New York/NewJersey-area malls where Bluetooth-wearing customers are instructed to download messages and ***ers from businesses. “A small to mid-sized business can now have their ad sent out at these high traffic locations and drive traffic to their own location,’’ says Alex Teplish of Proximity Blue. Floor decals, banners and signage let consumers know about the downloads, and the messages are limited to one every half hour. Once people leave the zone, they no longer receive the prompt. The plan is to expand to malls throughout the country.

**coast** · 12-30-2009, 12:35 PM

Welcome, Proximity blue. This is a very interesting service, and I hope you will stick around awhile to continue the conversation.

**andymoore** · 12-30-2009, 12:42 PM

Not just interesting but awesome too, bluetooth accept rates for me are 9% and anyone will tell ya that's a fine conversion rate!

**coast** · 12-30-2009, 12:54 PM

Are we there yet? http://www.youtube.com/watch?v=oBaiKsYUdvg

**jodysmith** · 01-02-2010, 06:15 AM

Hello,
I guess this idea is really good way for email and sms marketing
but there is just a small drawback that using bluetooth at such a massive scale can make the mobile more vulnerable to virus attack.

**andymoore** · 01-02-2010, 08:40 AM

Why drop an link that is *** topic and not even a link, it's the lamest spam I've seen this year!

**jodysmith** · 01-02-2010, 09:57 AM

Originally Posted by andymoore

Why drop an link that is *** topic and not even a link, it's the lamest spam I've seen this year!

wow andy but i am glad to say that the year started just 2 days ago and you shall see a lot more in the days to come.

best wishes

**coast** · 01-02-2010, 12:10 PM

Originally Posted by jodysmith

wow andy but i am glad to say that the year started just 2 days ago and you shall see a lot more in the days to come.

best wishes

Not here, and not with the number of active moderators on this forum

**jodysmith** · 01-04-2010, 04:42 AM

Originally Posted by coast

Not here, and not with the number of active moderators on this forum

all hail moderators......

**andymoore** · 01-04-2010, 08:14 AM

Originally Posted by jodysmith

using bluetooth at such a massive scale can make the mobile more vulnerable to virus attack.

How?

I don't think there's any quantifiable value in that statement at all.

As for BlueTooth marketing, I can highly recommend the folks over at Merlin Wireless, I've got one of their boxes on my kitchen windowsill with a 10db gain antenna (not shown below) facing the street below.

I'm on Market Street, take a guess at how busy it gets...... Loads of foot traffic goes by so it's great to get a message into folks hands for free.

http://www.sena.com/products/industr...th/msp1000.php
http://www.merlinsystemscorp.co.uk/m...proxbox-a.html

Sena seem to be the leader in BlueTooth hardware.

So, who can answer this: Who was BlueTooth and what did he do that ended up giving his name to a digital protocol?

**mobihead** · 01-04-2010, 11:32 AM

Actually it is quite a nice story which deserves to be more widely known - shows the power of beer and the trademark minefield - see

http://www.kardach.com/bluetooth/run...as%20named.pdf

**David Smith** · 12-06-2011, 08:33 AM

Hello,
Proximity marketing is a relatively new medium used to promote establishments via advertising and marketing businesses by sending content to consumers' mobile phones. The technology is thru Bluetooth and almost all phones have it these days.

Thanks
David Smith