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Thread: Gettag.mobi By Microsoft

  1. #1
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    [AD: Free Mobile Dating]



    Microsoft Tag: Microsoft’s own 2D barcode site on Gettag.mobi
    http://Gettag.mobi
    http://www.microsoft.com/tag/content/download/
    Last edited by pierrejj; 01-08-2009 at 01:34 PM.

  2. #2
    Senior Member Javier Marti's Avatar
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    This is important. Very good find because of what it means regarding backers support, and mass market exposure. Repped
    This article is reaching top of social networking places right now. Notice the barcodes below half page, and the "get the free applications...gettag.mobi"
    http://www.istartedsomething.com/200...wn-2d-barcode/



    It does not matter if this is a winning technology or not in the long term. What matters to this forum is that a big company is spreading the dotmobi word. This is what is needed for dotmobi. One mention by microsoft, yahoo, google, facebook...is worth a million mentions in "regular" websites.

    Other interesting links:

    Check out first result:
    http://www.google.co.uk/search?hl=en...G=Search&meta=

    Word starting to spread in blogs
    http://blogsearch.google.com/blogsea...G=Search+Blogs

    PS/ Coast, you may want to add this in twitter
    Last edited by Javier Marti; 01-08-2009 at 01:31 PM.
    Javier Marti _/_/_/_/ Founder, futurist, consultant
    Trendirama.com, Trendinews.com, Trendirama.TV
    Author of "Mobile, Domains & The Future"

  3. #3
    Mobility Member Scrapman's Avatar
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    Cool.

    This is really a 3D code or at very least a 2.1D code.

    It has a x,y and "z" axis.

    I have been working with barcodes since 1971 and 2d codes can handle alot of info.

    This is brilliant because it has a virtual 3rd axis, that being color.

    3d codes with color are capable of storing huge amounts of info even videos upto 15mins.

    These are simple 3D codes, and thats the beauty, because there is less reader errors by the decoders installed in mobile devices.

    Fujitsu has the most advanced 3D tech. Their color 3D codes look just like photos and can hold 1 gig + info.

    The use of .mobi sites for 2D or 3D codes will act as a trustmark in peoples minds when downloading.

    I understand that it links to Microsofts servers where even more info can be digested, this is not the only way it has to work so that way they don't need to have 2 formats.

    The use of 3D codes is more of a threat to the traditional internet than anything else as you don't need a URL that needs to be remembered. It employs disposable URL's

    Javier, RSSFeed and Pierrejj thanks for the updates.
    Last edited by Scrapman; 01-08-2009 at 02:52 PM.

  4. #4
    Senior Member blitzpotz's Avatar
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    So if this barcode-mobi is a sign for Microsoft really backing mobi then the following news could be of further interest:
    http://adage.com/digital/article?article_id=133625
    At least interesting that Microsoft gets big into mobile search.

    Here is the full text:

    Microsoft to Be Default Search Engine on Verizon Phones

    Edges Out Google for Prime Real Estate on Country's Largest Mobile Carrier

    by Rita Chang

    Published: January 07, 2009
    SAN FRANCISCO (AdAge.com) -- Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is expected to be the largest U.S. cellular subscriber base.

    Under the five-year deal which begins in the first half of 2009, Microsoft would provide the on-deck portal, as well as the local and internet search engine on the handsets of Verizon's some 70 million customers. The software behemoth would also provide mobile advertising services on behalf of Verizon.
    "Microsoft will manage search and display advertising on Verizon's Mobile web service, creating a one-stop integrated way for advertisers and ad agencies to reach mobile consumers," the company said in a press release.
    Much Needed Boost
    The company announced the deal on the eve of the annual Consumer Electronics Show in Las Vegas, as Microsoft CEO Steve Ballmer took the stage for the show's first keynote. Microsoft and Verizon declined to disclose details of the deal, but analysts estimate that carriers pocket 60% to 70% of the advertising dollars, and it is believed that the software giant sweetened the pot with aggressive revenue-sharing incentives.
    For Microsoft, which has yet to make substantive headway in mobile search, the partnership provides a much needed boost. Though Microsoft struck an alliance with Sprint more than two years ago, Google has since emerged as that carrier's dominant search partner.
    And when Verizon ***icially merges with Alltel, Microsoft will have access to the largest U.S. cellular subscriber base, which will exceed 80 million subscribers.
    Through its Live Search app, Microsoft is ***ering a suite of mobile functionalities, including voice commands and location-aware searches, including maps, directions, traffic information and weather -- all things that let advertisers target users with more granularity. Other search results would include news and entertainment content, including songs, videos and games that can be downloaded.
    More Cred With Advertisers
    Analysts say the deal represents a big win for Microsoft -- and credibility with advertisers is a key prize. Greg Sterling, an independent analyst, said given the location-aware data that Verizon would make available for the search queries, the deal appears more tightly integrated than other operator partnerships struck by Google and Yahoo.
    "The deal will bring with it all the potential targeting capabilities," Mr. Sterling said. "This will be impressive to advertisers and Microsoft will be able to use it to its advantage and say 'We have the exclusive relationship with the largest carrier.'"

    Google also leads in PC-based search with a share of 63.5% of the category to Microsoft's 8.3%, according to ComScore's November data. Yahoo has a 20.4% share of PC-based search. And although Microsoft's history with online search has been less than stellar, it didn't deter Verizon from signing on. "Verizon obviously felt confident with the quality of Microsoft search to go with it. ... It's saying to its users, 'I present you with this experience,'" Mr. Sterling said.
    Microsoft-Google Showdown
    Until now, Verizon had been the only major wireless operator without a search partner and as it shopped around for one the showdown was widely believed to be between Microsoft and Google. According to a November Wall Street Journal article, Microsoft was willing to pay Verizon approximately $550 million to $650 million over five years for real estate on the carrier's deck. (Subscribers are not locked into using a carrier's on-deck search engine, but for many of them the carrier's deck, akin to a home page, is their launching pad.)
    Carriers have been wary of search companies, which they view as competitors trying to cash in on their network traffic. But as mobile data usage increases, search queries are expected to jump in lockstep and consumers will demand optimal search experiences, representing an opportunity to extract ad dollars. Moreover, outsourcing the advertising sales is the right strategy for carriers because mobile marketing is still a relatively minuscule piece of ad spend overall, said Julie Ask of JupiterResearch.
    Nonetheless, search-related advertising is expected to balloon over the years, according to ABI Research, rising from $813 million in 2008 to $5 billion by 2013.

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    Senior Member Javier Marti's Avatar
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    Good point Blitz. Either Google opposes dotmobi or they adopt it at some stage as they dive further into mobile. IN any case, it is clear that they'll have to take sides sooner than we thought, and IMO, mobi is the winning horse so far.
    Javier Marti _/_/_/_/ Founder, futurist, consultant
    Trendirama.com, Trendinews.com, Trendirama.TV
    Author of "Mobile, Domains & The Future"

  6. #6
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    Excellent!!!
    Regards, cobo

    mobile *** why.mobi *** global
    HighYield + Philanthropy = Paradigm Shift


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    Mobility Regular capt. ahab's Avatar
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    Lovin' it !!!

  8. #8
    Pred
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    great news and have repped you pierre.

    one downside

    watch the video and they promote microsoft.com/tag

    QR Codes
    Last edited by Pred; 02-28-2009 at 02:09 PM.

  9. #9
    Founding Member Scandiman's Avatar
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    rep+ for sharing

    Quote Originally Posted by Javier Marti View Post
    This is important. Very good find because of what it means regarding backers support, and mass market exposure.
    Agreed!

  10. #10
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    Smile hi EVERYONE!

    `
    Last edited by FilipinoFood.com; 11-10-2009 at 11:48 AM.
    HTML Code:
    <iframe width=100% height=300 name="webchat" src="http://widget.mibbit.com/?settings=de9a2e413dbb2d2bd2dd11f47d5e3df9&server=irc.Mibbit.Net&channel=%23webmasterradio&autoConnect=true&nick=WMR%3F%3F%3F"></iframe>

  11. #11
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    awesome

  12. #12
    Senior Member photoman's Avatar
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    Pierrejj Thanks for finding this info, this is fantstic news!, also Javier for raising some interesting points.

  13. #13
    Senior Member blitzpotz's Avatar
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    Quote Originally Posted by Javier Marti View Post
    Either Google opposes dotmobi or they adopt it at some stage as they dive further into mobile. IN any case, it is clear that they'll have to take sides sooner than we thought, and IMO, mobi is the winning horse so far.
    Another opinion in the same direction by Brian Sheehan, associate professor of advertising at Syracuse University:

    "Just recently, Microsoft announced a five-year deal with Verizon to be the default search provider on the wireless carrier's phones. With projections indicating most people worldwide will access the internet via mobile by 2020, and more than 140 million Americans by 2013, this was something Google could not afford to miss out on if it wants to maintain its dominant share. Is it possible within a few years -- or even a year -- that Google will not even be a top-five search engine? It is very possible."

    Full article: http://adage.com/digital/article?article_id=134118

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    Mobility Regular Michael's Avatar
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    Microsoft now promotes this super barcode technology site, GetTag.mobi on Microsoft.com

    http://www.microsoft.com/tag/content/why/

  15. #15
    domainitrix
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    Quote Originally Posted by Michael View Post
    Microsoft now promotes this super barcode technology site, GetTag.mobi on Microsoft.com

    http://www.microsoft.com/tag/content/why/
    Great update Michael.
    Thanks for the post Pierre!

  16. #16
    Pred
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    Quote Originally Posted by Michael View Post
    Microsoft now promotes this super barcode technology site, GetTag.mobi on Microsoft.com

    http://www.microsoft.com/tag/content/why/
    cheers Mikey

  17. #17
    Pred
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    doesn't resolve anymore. hasnt been for a few days ive noticed!!!

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    Quote Originally Posted by Pred View Post
    doesn't resolve anymore. hasnt been for a few days ive noticed!!!
    now going!

  19. #19
    Mobility Regular ChineseDomain's Avatar
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    Updated with new design...

    Now provide downloading for gettag software on mobile phone.

  20. #20
    Pred
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    thanksguys

    @ chinese, i added my weight to that soppy thread at np

    typical namepros

    1/ stupid thread with no point
    2/ usual suspects posting, jeff etc
    3/ a forum mod who thinks he knows the industry posting a troll statement, both factually incorrect and stupid

    just plain stupidity

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