►►► Introducing the Why.mobi Campaign

**Andres Kello** · 06-10-2008 03:04 AM

Ladies and Gentlemen,

I am honored to present to you the Campaign heard around the .mobi world:

As you will remember, this Campaign started as a simple idea, that seed was watered and nourished by Mobility, and it resulted in the RFP'ing of a Premium 3-letter .mobi which mTLD graciously granted to Mobility for this .mobi awareness Campaign. Since then, the Why.mobi Development Task Force right here on Mobility has been working to turn that vision into a reality; that domain into a live site. Today is the culmination of all our work. What started as a simple idea has now materialized thanks to the efforts of the entire .mobi community - from domainers to mTLD and everyone in between.

We wanted to keep the site simple, the message clean, and the layout personable so that everyone can learn and relate to what .mobi is, why it was created, why it's better, and why everyone should look for them when surfing the mobile web. We even have a ".com vs .mobi" section to visually communicate the differences in a fun way that will stick in people's heads. We also added a "did you know?" box on the inner pages to give viewers some tasty tidbits about .mobi.

This Campaign has the potential to make every "average Joe" mobile user (and PC user!) aware of .mobi and its advantages and is therefore an important step towards making .mobi the defacto standard of the mobile web. However, it will only be as effective as the number of sites linking to it, because without traffic, there won't be any awareness. The linking is the only other part we can control and is what can make this Campaign so incredibly powerful. So please do your part and link to Why.mobi from all your .mobi (and .com!) sites using the Official anchor text "Why .mobi?" (with a space and a question mark, as it's the question, not the domain). You can also use the logo above if you prefer to use an image. It's very important that we all use the same anchor text/logo to link to the Campaign so that we create a brand that is recognized all over the mobile web.

You can simply add the link to Why.mobi to the footer of your .mobi sites. Even if you have a few domains that aren't developed, parked, or currently resolving, now you have something to point them to! Please post on here which sites you've linked to Why.mobi from and I'll add them to the list below.

I wanted to thank everyone who volunteered to work on the Why.mobi Development Task Force:

Scandiman
vcool
Ehsan
Tim
Work In Progress
DomainTalker
Kiwi
Gerry
mediaadvantages
miellas
namelot
GeMulder
domainitrix
coast
pureyogi/pureyogini58
Egnited
gogo
blitzpot

You guys rock!

Thanks a lot for making it happen!

Folks, keep in mind that this is Version 1.0 of this Campaign. It will most definitely grow and evolve, so please leave us your feedback, suggestions, praises, and criticisms so we know what direction to take it in! This is a Campaign by the people, for the people.

Now start pointing those links!

It's past 5am here in Barcelona, I'm signing off...

Cheers!
Andres

Sites linking to Why.mobi:

Code:

1. Mobility.mobi
2. Banking.mobi
3. Vuelos.mobi
4. AirlineComplaints.mobi
5. RandomSite.mobi
6. RandomFacts.mobi
7. RandomQuotes.mobi
8. Dash8.mobi
9. Stocks.mobi
10. Agoura.mobi
11. Pulpfiction.mobi
12. Reseda.mobi
13. Whitemagic.mobi
14. Boxed.mobi
15. ahhh.mobi
16. iBoSox.mobi
17. Cubby.mobi
18. XPS.mobi
19. iJoom.net
20. MobiOptics.com
21. Muscadine.mobi
22. Raced.mobi
23. Infield.mobi
24. BikeFest.mobi
25. Autodisk.mobi
26. Datinghelp.mobi
27. Pizzaz.mobi
28. Onfly.mobi
29. Weatherforecaster.mobi
30. Beauty.mobi
31. Camera.mobi
32. WineSelect.mobi
33. VinoDot.com
34. VinoDot.net
35. VinoDot.mobi
36. iTravel.mobi
37. I-5.mobi
38. I10.mobi
39. I15.mobi
40. I20.mobi
41. I25.mobi
42. I30.mobi
43. I35.mobi
44. I40.mobi
45. I45.mobi
46. I55.mobi
47. I65.mobi
48. I70.mobi
49. I75.mobi
50. I80.mobi
51. I85.mobi
52. I90.mobi
53. I95.mobi
54. I29.mobi
55. I44.mobi
56. I76.mobi
57. I84.mobi
58. WineDot.mobi
59. ToyArk.mobi
60. ErwinGroen.mobi
61. mConceptualist.com
62. mConceptualist.mobi
63. mSevenMile.com
64. mSevenMile.mobi
65. APKC.net
66. I-Q.com
67. CEUQ.com
68. LayUp.mobi
69. MoSuDo.mobi
70. iYankees.mobi
71. NYCparks.mobi
72. K9Z.mobi
73. Fiddled.mobi
74. iSigns.mobi
75. SafeToy.mobi
76. GreatLeaders.mobi
77. OlympicTorch.mobi
78. ideaearth.mobi
79. fbimostwanted.mobi
80. earlysigns.mobi
81. evacuations.mobi
82. daterape.mobi
83. newhairstyles.mobi
84. type1.mobi
85. MobiHarbour.com
86. 34747.mobi
87. ncOBX.mobi
88. Delantero.mobi
89. Modernist.mobi
90. Dir.mobi
91. bMarks.mobi
92. eIndia.mobi
93. Navigated.mobi
94. Pinots.mobi
 95. Adult.mobi
96. Pilot.mobi
97. Pubs.mobi
98. Noses.mobi
99. Spiker.mobi 
100. Exchanged.mobi
101. Alcatraz.mobi
102. BakersRack.mobi
103. iAgent.mobi
104. Fined.mobi
105. iHosp.mobi
106. WineCart.mobi
107. iAttorney.mobi
108. Fined.mobi
109. aBar.mobi
110. aTow.mobi
111. aRose.mobi
112. Pressed.mobi
113. Dino.mobi
114. Boxed.mobi
115. Encores.mobi
116. HonkyTonks.mobi
117. Catches.mobi
118. Concertos.mobi
119. Ragu.mobi
120. PizzaZone.mobi
121. ArabianCrowne.mobi
122. AeginaIsland.mobi
123. Biwi.mobi
124. Aurat.mobi
125. Qahwa.mobi 
126. Asad.mobi
127. Teki.mobi
128. iSudo.mobi
129. HuckFinn.mobi
130. WmShakespeare.mobi
131. DomainPool.mobi
132. iBeowulf.mobi
133. OH.DirLink.mobi
134. Porthcurno.mobi 
135. Metta.mobi

Promotional Materials:

Official Anchor Text:
(Don't forget the space in-between.)

Why .mobi?

Official Campaign Logo (transparent):
(if possible, please don't hotlink, and in the image "alt" please remember to use Why .mobi?)

For your convenience, here is the HTML code for the original logo:

Code:

<a href="http://Why.mobi">
<img src="http://why.mobi/images/logo.gif" alt="Why .mobi?" width="128" height="28" border="0" />
</a>

Official Campaign Logo (for black/dark background):
(if possible, please don't hotlink, and in the image "alt" please remember to use Why .mobi?)

Official Campaign Logo (black):
(if possible, please don't hotlink, and in the image "alt" please remember to use Why .mobi?)

Official Campaign Logo (jpeg format):
(if possible, please don't hotlink, and in the image "alt" please remember to use Why .mobi?)

Official Campaign Logo (GIF format):
(if possible, please don't hotlink, and in the image "alt" please remember to use Why .mobi?)

Also, feel free to add Why .mobi? to your Signature on all the Forums you frequent for maximum exposure.

OTHER VERSIONS:

Porque.mobi - Spanish / Portuguese
Warum.mobi - German
Pourquoi.mobi - French
Varfor.mobi - Swedish

COMING SOON:

Chamu.mobi - Belarusian
Chomu.mobi - Ukrainian
Dlaczego.mobi - Polish
Giati.mobi - Greek
Hvorfor.mobi - Norwegian / Danish
Limaza.mobi / Leish.mobi - Arabic
Miks.mobi - Estonian
Miksi.mobi - Finnish
Naze.mobi - Japanese
Pochemu.mobi - Russian
Quare.mobi - Latin
WeiShenMe.mobi - Chinese
Yain.mobi / Yein.mobi - Tamil
Zasto.mobi - Serbo-Croatian

Campaign Traffic Stats
Unique Visitors to Why.mobi
July 2008 - 10,142
August 2008 - 18,605
September 2008 - 18,705
October 2008 - 16,032
November 2008 - 15,695
December 2008 -14,696
January 2009 - 15,321
February 2008 - 14,670

*stats do not include visits to the foreign-language versions.

**mediaadvantages** · 06-10-2008 03:09 AM

Excellent job Andres!!! and all!! Any way of setting up donate fund on this site for a press release. It cost about $350 and would go out to TV, Radio, Newspapers, Magazines, Blogs, Electronic Media and more all over the world. I can tell you this would be huge and will get more links for Why.mobi than the mobis we have currently with mobility.

**Gerry** · 06-10-2008 03:27 AM

Hey, dude ANDRES!

We'll get more linkage as soon as I can get into my sites.

Some text, some graphical.

Not to mention the dot com and nets and others I have.

Do what you like;
Like what you do.
-Life Is Good slogan-

**Gerry** · 06-10-2008 03:34 AM

One question, logo options.

If I wanted to drop this on a black background, can we have the black text as it appears as white text? In other words, color options as well as transparent backgrounds.

Thanks for the consideration.

**domainitrix** · 06-10-2008 03:51 AM

That elephant graphics is fabulous, hilarious and to the point, turned out really well!
Thanks for the great job all & Andres ( thanks for working till 5 AM).

**Scandiman** · 06-10-2008 03:55 AM

Originally Posted by Gerry

One question, logo options.

If I wanted to drop this on a black background, can we have the black text as it appears as white text? In other words, color options as well as transparent backgrounds.

Thanks for the consideration.

I'm sure Andres can output it to png format to provide a transparent background for you.

**Gerry** · 06-10-2008 03:59 AM

Originally Posted by Scandiman

I'm sure Andres can output it to png format to provide a transparent background for you.

Dude, not just for me.

For the WORLD!

**Tim** · 06-10-2008 05:28 AM

Nice site folks! The size matters reference is a favorite .com vs .mobi and whoever did the graphics on the comparisons did a great job!

**Gerry** · 06-10-2008 05:48 AM

Can we have a thread of sites linked to why.mobi?

Also, for the benefit of why.mobi and members sites listing this link, let's make it public, not private.

Each and every time why.mobi and our sites are mentioned they will help get indexed and move up in the rankings.

**Scandiman** · 06-10-2008 05:50 AM

Originally Posted by Tim

Nice site folks! The size matters reference is a favorite .com vs .mobi and whoever did the graphics on the comparisons did a great job!

Andres made an image for my favorite com to mobile analogy, the elephant through the mouse hole http://www.namepros.com/2011872-post42.html Great artistry Andres, It's a classic

**Tim** · 06-10-2008 06:08 AM

We think alike.

Originally Posted by Scandiman

Andres made an image for my favorite com to mobile analogy, the elephant through the mouse hole http://www.namepros.com/2011872-post42.html Great artistry Andres

**Scandiman** · 06-10-2008 06:12 AM

And in the spirit of giving credit where it's due, mejcdj started this whole "com is for computers, mobi is for mobile" concept. Actually I think it was mej's daughter and friends who said it and mej shared it with us all. Now immortalized at why.mobi!

".com is for computers and .mobi is for mobile phones. Feel the freedom."

**Tim** · 06-10-2008 06:21 AM

The whole graphical comparison was brilliant...

...and for the record, I'm much more stoked about being somehow involved in this campaign than seeking out credit for a common thought.

**gogo** · 06-10-2008 06:31 AM

Super, kudos to all.

comment: text style should be set to sans-serif (true for any site - more readable)

alert: links 9 and O at base of home page ie site.mobi and dotmobi.mobi go to godaddy ...is there something we should know?

suggestion (for pc users mainly) make banner at top of page clickable link for returning to home page.

comment: traffic sign idea is good but to me at least the snarlup symbol isn't immediately clear/understandable.

And glad to see some of Tim's excellent phrases in there, work on this has paid off nicely.

**DomainTalker** · 06-10-2008 08:30 AM

Oh wow....Just ....Wow...!!

Andres, Scandi & team - everyone - its come up wonderfully, imo....It'll be a fabulous education tool...

A huge congratulations to you all....and thank you, as well.

More site links coming up...

.

**Andres Kello** · 06-10-2008 11:13 AM

Originally Posted by Gerry

Also, for the benefit of why.mobi and members sites listing this link, let's make it public, not private.

Folks, it was so late at night when I created this thread that instead of posting it in the public News & Discussions section, I posted it in the private Why.mobi Development Task Force Area and the whole forum didn't see the announcement!

Moving it now...

**Andres Kello** · 06-10-2008 11:45 AM

Originally Posted by gogo

alert: links 9 and O at base of home page ie site.mobi and dotmobi.mobi go to godaddy

Fixed.

**NewBizInDisney** · 06-10-2008 12:00 PM

Originally Posted by Andres

Now start pointing those links!

Added!

http://dash8.mobi/page_28.php

**Andres Kello** · 06-10-2008 12:09 PM

Originally Posted by Gerry

One question, logo options.

If I wanted to drop this on a black background, can we have the black text as it appears as white text? In other words, color options as well as transparent backgrounds.

Thanks for the consideration.

Done.

Here you go:

Campaign logo (transparent):

Campaign logo (for black/dark background):

Folks, since A LOT of sites will be linking to this Campaign and since the Why.mobi is hosted on the same server as Mobility, please try and not hotlink the images so that we conserve the bandwidth here. Obviously, if the hits on Why.mobi ever slow down Mobility, I'll grant it its own server. That's a problem I'd like to have.

**Andres Kello** · 06-10-2008 12:11 PM

Originally Posted by NewBizInDisney

Added!

http://dash8.mobi/page_28.php

Thanks NewBiz, I've added your site to the list. Rep+

One thing, can you please make the anchor text the Official "Why .mobi?" (without the quotes)?

We want that question repeated and recognized all over the mobile space and want to make sure Why.mobi becomes the #1 Google search result for that query.

Thanks!

**Andres Kello** · 06-10-2008 12:16 PM

Originally Posted by mediaadvantages

Excellent job Andres!!! and all!! Any way of setting up donate fund on this site for a press release. It cost about $350 and would go out to TV, Radio, Newspapers, Magazines, Blogs, Electronic Media and more all over the world. I can tell you this would be huge and will get more links for Why.mobi than the mobis we have currently with mobility.

Excellent idea!

If you guys want to write it up and take care of it (not my area of expertise), I'm more than happy to cover the cost.

Let me know!

**NewBizInDisney** · 06-10-2008 12:30 PM

Originally Posted by Andres

Thanks NewBiz, I've added your site to the list. Rep+

One thing, can you please make the anchor text the Official "Why .mobi?" (without the quotes)?

We want that question repeated and recognized all over the mobile space and want to make sure Why.mobi becomes the #1 Google search result for that query.

Thanks!

Done!

**Work In Progress** · 06-10-2008 12:49 PM

Excellent job everyone. Big Kudos to Andres & Team for the extraordinary work!

I'll be busy linking. I'll see if I can't get this done today!

**Pred** · 06-10-2008 01:02 PM

Originally Posted by Scandiman

Andres made an image for my favorite com to mobile analogy, the elephant through the mouse hole http://www.namepros.com/2011872-post42.html Great artistry Andres, It's a classic

lol
love it
double portion of ******* coming scandi and andres way

btw, big well done to everyone involved in thsi, simply awesome

**Pred** · 06-10-2008 01:07 PM

ok, currently pagerank: 0
alexa: 9.5 million

Lets give it 2 months

Ok, your predictions for in 2 months time? alexa and pr?(providing google have one around that time)

**pilot** · 06-10-2008 01:07 PM

This is absolutely incredible! To everyone that worked on this, GREAT JOB!!!!

Link from pilot coming soon!

**Scandiman** · 06-10-2008 01:10 PM

why.mobi is looking great on my nokia.

**Gerry** · 06-10-2008 01:46 PM

Yo, lets get a listing of sites running it.

I think I already have 4 or 5 with the graphic link dropped in.

THANKS ANDRES for the PNG graphics. Looks fab on a black background.

see http://mobioptics.com/index.php (Top and Bottom front Page)
and http://mobioptics.com/index.php?opti...d=12&Itemid=29

**Michael** · 06-10-2008 01:50 PM

Sensational teamwork.

Why.mobi is a superb mobile website.

Why.mobi helps fill the ginormous ".mobi marketing" void.

Congratulations to the entire talented, entrepreneurial Development Task Force.

**hedgefund** · 06-10-2008 02:13 PM

Great! All my 22 interstate highway portals have added the why.mobi.

iTravel.mobi
I-5.mobi
I10.mobi
I15.mobi
I20.mobi
I25.mobi
I30.mobi
I35.mobi
I40.mobi
I45.mobi
I55.mobi
I65.mobi
I70.mobi
I75.mobi
I80.mobi
I85.mobi
I90.mobi
I95.mobi
I29.mobi
I44.mobi
I76.mobi
I84.mobi

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