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A New First for Italy: Buongiorno Launches Mobile Web Site Plus New Corporate Site

MILAN, Italy, May 25 /PRNewswire/ --
- With the launch of buongiorno.mobi, Buongiorno becomes the first Italian company in its sector with its own complete .mobi corporate web site.
Buongiorno SpA (MTAX STAR, Italian Stock Exchange: BNG), a leading digital entertainment company, today launched the mobile version of its corporate web site at http://buongiorno.mobi.
Buongiorno is the first company within the Italian enterprises in its sector to create a corporate site on the .mobi domain, which was designed for users to access the Internet through mobile phones.
.mobi's open standards, based on the best practices of the W3C's Mobile Web Initiative, allow end users to access Internet sites via mobile phones and to have a good experience with well-designed content, something hard to get with traditional .com and .net web site viewing on a mobile device.
buongiorno.mobi is compatible with all mobile devices that are able to access the Internet. To increase ease of use, every link on the .mobi site is matched with a keyboard number so that users can immediately access the desired page. The site also received a 5 out of 5 score - the best possible - from dotMobi's http://ready.mobi report, which provides an analysis of how well content is likely to function on a mobile device.
"Internet navigation is a common feature on the majority of current mobile phones and consumers are increasingly interested in using their mobiles for accessing Internet sites. Buongiorno created a .mobi site to ***er a positive navigation experience, avoiding typical frustrations coming from browsing a wap.com/mobile or m/name.com site, which can be slow and, therefore, expensive," said Lucia Predolin, International Marketing & Communication Director of Buongiorno.
She added, "The Group has been involved in the digital market developments since the beginning, anticipating trends and taking advantage of convergence between the Internet and mobile. Creating a .mobi site was a natural progression, to give everyone fast access to all B! info".
Neil Edwards, CEO of dotMobi, the company behind the .mobi domain, said, "Content is key to the growth of the mobile internet. With the launch of buongiorno.mobi, the mobile entertainment and personalization industry can now deliver content more easily than ever. By going '.mobi,' Buongiorno is proving its commitment to the mobile web."
Together with the premiere of its new .mobi site, Buongiorno launched a new corporate website at www.buongiorno.com; the new site was designed to correlate to Buongiorno's recently refreshed logo. The new buongiorno.com features a strengthened Investor Relations area to deepen the relationship with analysts, investors and stakeholders as well as a richer Press Room section which is dedicated to dialoguing with the media. Also available on the new web site are several successful case histories, which underline the growing expansion of the Group.