Taking Stock

[Pinky Brand]

Here are some hard facts presented in an IT Pro blog post by our VP of Advanced Services and Applications at dotMobi, Mr. Paul Nerger. The link to the article is at http://www.itpro.co.uk/blogs/dotmobi/2008/03/19/taking-stock/ but below is the post for your convenience. I though item 1 in particular might be of interest to readers in this section of Mobility.

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With the dust settled on Mobile World Congress and the current ramp up to CTIA, the mobile world is in a good place to take stock and make sense of the many predictions, hopes and realities of the mobile web.

In Europe 2008 has been widely tipped as the year where we finally see mass adoption of the mobile internet. We’ve been promised better phones, better browsing experiences, better network access, easier development platforms and stronger mobile marketing prospects.

And finally we’re seeing them. There are four big signs that mobile internet has become mainstream:

1. We’re seeing month on month growth in mobile advertising as companies figure out how to monetise mobile internet and use this one-on-one B2C channel to extend their brand and increase sales. AdMob (the mobile advertising network) now serves over 2 billion targeted ads globally each month. Requests for mobile ads has increased 2.5% this month (2,562,527,510 for February vs. 2,500,424,720 for January) and UK requests grew by almost a quarter (23.9%) in February over January to outpace network growth. The UK is now the third biggest market for mobile advertising behind the US and India, seeing 188,143,437 ad requests in February.

2. Developer platforms and consolidated information repositories, which a number of companies revealed at MWC, will address the increasing fragmentation in device platforms such as Android, Symbian, Windows Mobile, Opera, Adobe and Yahoo Go.

3. The growth in mobile web sites is another key indicator. dotMobi has seen the number of mobile websites grow phenomenally from 25,000 active sites in November last year to around 150,000 today and over 800,000 mobile specific (.mobi) domains have been sold.

4. As mobile content is now exploding, mobile search is the next big thing. Search directories will help consumers find new sites but it has to be done right. If a mobile search pulls up .com sites that crash your mobile, what is the point? Mobile directories and search engines built specifically for browsing the mobile internet that only return mobile capable results, are the clear way forward.



Thanks,
Pinky Brand
dotMobi

[Gerry]

2. Developer platforms and consolidated information repositories, which a number of companies revealed at MWC, will address the increasing fragmentation in device platforms such as Android, Symbian, Windows Mobile, Opera, Adobe and Yahoo Go.

3. The growth in mobile web sites is another key indicator. dotMobi has seen the number of mobile websites grow phenomenally from 25,000 active sites in November last year to around 150,000 today and over 800,000 mobile specific (.mobi) domains have been sold.

4. As mobile content is now exploding, mobile search is the next big thing. Search directories will help consumers find new sites but it has to be done right. If a mobile search pulls up .com sites that crash your mobile, what is the point? Mobile directories and search engines built specifically for browsing the mobile internet that only return mobile capable results, are the clear way forward.

Thanks,
Pinky Brand
dotMobiThanks for posting Pinky!

Yes, Number one is important.

#2 I think is crucial to the thinking of advancing the mobile internet as a whole. Finally, instead of being competitors, there is a sense of cooperativeness in the telecos. One's success depends on the success of others. No longer are there those invisible "do not cross these lines".

#3 is indeed huge. And if I have my way, I'll be adding about 800 developed sites to that sum.

#4 is key. So key, in fact, that many on this forum are taking this into their own hands.

DIR.MOBI is a icon in the early development of mobi.

Since then there have been other efforts by members on this forum to get this moving forward. Mobile sites and non-mobile sites are being used to launch this information to the general public and internet users.

So stick around.

I think in the long run you will like what you see and hear.

[hedgefund]

Thanks for the article.

[Scandiman]

rep+ for sharing.

[keithmt]

The growth in mobile web sites is another key indicator. dotMobi has seen the number of mobile websites grow phenomenally from 25,000 active sites in November last year to around 150,000 today and over 800,000 mobile specific (.mobi) domains have been sold.


So about 19% of all regs are developed at this point.
Very nice news indeed :coo2l:

[Pinky Brand]

Thanks for posting Pinky!


I hope to share more stuff like this with you all. Good comments all around.

Regards,
Pinky

[Scandiman]

I hope to share more stuff like this with you all. Good comments all around.

Regards,
Pinky
Thanks Pinky. I know I'm not alone in my appreciation of your efforts to touch base with us, be it in the forum or at the Happenings.

[HipHop.mobi]

rep

[MobiMaven]

Thanks Pinky. I know I'm not alone in my appreciation of your efforts to touch base with us, be it in the forum or at the Happenings.

Agreed. No other tld registry comes close to dotMobi in terms of accessibility and willingness to help domainers and developers. Pinky, just wanted to let you know we appreciate it.

Jeff