tomsey
07-19-2007, 01:23 PM
http://www.theregister.co.uk/2007/07/19/mobile_internet_disappointment/
E-commerce sites are putting their future success at risk by failing to offer users the ability to buy through their mobile websites, a new study has revealed.
The Strategy Analytics Wireless Media Lab looked at e-commerce sites eBay, lastminute.com, and Odeon Cinema and the mobile offerings they put forward. It found that mobile customers wanted to be able to buy through their handsets, something some companies overlook.
The e-commerce giants' mobile offerings paled in comparison to their fixed internet sites, with the lack of payment facilities being a major bugbear for users. The report found that users were extremely dissatisfied with some of the sites, and expected to be able to buy content from lastminute.com and Odeon Cinema, or bid for items on eBay through its mobile portal.
There have been moves in this area in recent months, with credit card firm Visa announcing in March that it was pushing for closer collaboration between the wireless internet and credit card industries. The payments company has even invested in the Dublin-based dotMobi domain registry and has launched a mobile phone platform.
Looks like these guys need to consider making dedicated well thought out mobile context friendly .mobi sites. :) Go Visa:)
E-commerce sites are putting their future success at risk by failing to offer users the ability to buy through their mobile websites, a new study has revealed.
The Strategy Analytics Wireless Media Lab looked at e-commerce sites eBay, lastminute.com, and Odeon Cinema and the mobile offerings they put forward. It found that mobile customers wanted to be able to buy through their handsets, something some companies overlook.
The e-commerce giants' mobile offerings paled in comparison to their fixed internet sites, with the lack of payment facilities being a major bugbear for users. The report found that users were extremely dissatisfied with some of the sites, and expected to be able to buy content from lastminute.com and Odeon Cinema, or bid for items on eBay through its mobile portal.
There have been moves in this area in recent months, with credit card firm Visa announcing in March that it was pushing for closer collaboration between the wireless internet and credit card industries. The payments company has even invested in the Dublin-based dotMobi domain registry and has launched a mobile phone platform.
Looks like these guys need to consider making dedicated well thought out mobile context friendly .mobi sites. :) Go Visa:)