Report: Mobile Search to Ring In Ad Billions

[pilot]

Nice article. Enjoy!

http://www.ecommercetimes.com/story/lrq9TlW2CR6C5a/Report-Mobile-Search-to-Ring-In-Ad-Billions.xhtml

[Gerry]

Worth Quoting:

Poised for Takeoff

The mobile ecosystem overall is about to take off, according to Lee Ott, director for product management for mobile search at Yahoo (Nasdaq: YHOO) .

We look at 2007 as the tipping point for the mobile Internet and mobile Web usage overall," he told the E-Commerce Times, "and search is the front door to Internet-type content."

"It has been true on the PC," Ott added. "It will be true on mobile."


Revenue from search-related advertising on mobile phones will crack the US$2 billion mark in 2011, according to a report released last week by a market and trend analysis firm.

Search-related advertising -- which has made outfits like Google (Nasdaq: GOOG) revenue powerhouses -- will grow mightily worldwide during this decade, from $6.8 million in 2006 to $2.4 billion in 2011, forecasts the report from eMarketer.

During that period, the number of consumers searching for everything from the nearest pizza place to weather reports to sports scores will nearly quadruple from 220 million to 845 million, according to the report.

"The cell phone screen is the next interactive screen that's coming into play," John du Pre Gauntt, author of the report and eMarketer's senior analyst for wireless, told the E-Commerce Times.[/FONT]
-------------------------------------------------------------------------

One particular area I want to point out as I think it is important to put these numbers into perspective:

the number of consumers searching for everything from the nearest pizza place to weather reports to sports scores will nearly quadruple from 220 million to 845 million

Folks, there are only about 250 million people in the US.

Where are the other 600 million users coming from?

You guessed it.

EVERYWHERE!

[noonoo1]

I am now looking forward to retireing:laugh::laugh:

[hedgefund]

great find, thanks.