Designing a logo? Learn from the big guys

[coast]

This fun article shows the evolution of tech company logos. Maybe it will help your creativity and marketing efforts to see then and now logos of IBM, Apple, Microsoft, Google, Adobe, Nokia and more.

http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/

Enjoy!

[Pred]

great little article coast

thanks for sharing :coo2l:

repped

nb: i just upgraded you to 5 emeralds :coo2l: .... congrats!

[coast]

i just upgraded you to 5 emeralds :coo2l: .... congrats!

Well how about that - you sure did! Thanks! I know you're close too ;)

[Scandiman]

This fun article shows the evolution of tech company logos. Maybe it will help your creativity and marketing efforts to see then and now logos of IBM, Apple, Microsoft, Google, Adobe, Nokia and more.

http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/

Enjoy!

Nice to see the progression of logos over time. Shows how the current trend is mostly KISS, Keep It Simple Stupid!

[coast]

Nice to see the progression of logos over time. Shows how the current trend is mostly KISS, Keep It Simple Stupid!

Did you see the original apple logo with Sir Isaac Newton getting hit on the head with an apple? Talk about a complicated, confusing logo. Their new one is the best so far, but the Xerox one went backwards imho.

[think]

Did you see the original apple logo with Sir Isaac Newton getting hit on the head with an apple? Talk about a complicated, confusing logo. Their new one is the best so far, but the Xerox one went backwards imho.

My thoughts exactly...

[Gerry]

Interesting. I like palm 2003 better than what they are currently using.

I used to do a lot of this in my advertising days.

I did numerous package designs and redid logos for RJ Reynolds in the mid 80's when they went to the red foil packs and gold eagles for Winston Cigarettes.

Joe Camel was done by another group that I know.

So I guess I can be blamed for a whole generation of smokers.

Little did I know I would get into the medical profession years later.

Let's just say I created job security.

[Scandiman]

Joe Camel was done by another group that I know.
You know the folks who did the scrotum faced camel?

[Gerry]

You know the folks who did the scrotum faced camel?Yup.

To be honest, I never saw the appeal in it neither. I knew people that would buy and collect everything with Joe Camel on it. I went to New Orleans to visit my dad, my uncle, and all my cousins years ago. One of my cousin was crazy about it. The whole damn house was joe camel.

The funny part is I turned down 4 massive rolls of uncut matches packs. Each roll weighed perhaps 300-400 pounds and there were perhaps 40-50 different matches on each roll. Hind sight is 20/20. I can not imagine what I could have gotten for an "uncut" sheet of Joe Camel match packs. They were so hot and collectible like baseball cards.

Kind of reminds me of the time I gave away all my signed Dale Earnhardt posters. Perhaps 20-30 of them. Even when he was driving for Pink Panther (owens corning) and wrangler jeans. His shop was not too far from where I lived. Every year he used to have fan appreciation day and he would sign every thing and anything.

I figured I did not need them and I could get more.

http://cientifica.eu/blog/wp-content/uploads/2007/03/dunce.png

[Scandiman]

Kind of reminds me of the time I gave away all my signed Dale Earnhardt posters. Perhaps 20-30 of them. Even when he was driving for Pink Panther (owens corning) and wrangler jeans. His shop was not too far from where I lived. Every year he used to have fan appreciation day and he would sign every thing and anything.

I figured I did not need them and I could get more.

:eek::eek:

:bawling::bawling::bawling:

[Gerry]

:eek::eek:

:bawling::bawling::bawling:That's exactly how I feel now.

In the late 80's or early 90's, he signed a $3 million deal with Scoreboard. They used to sign up all the major sports stars to exclusive autograph contracts. This stuff used to fly at unbelievable pace on shows like QVC and such.

Soon the only "legit" way he could sign was a Scoreboard sanctioned event. This is when NASCAR started to really come of age. It was the largest single endorsement at the time for a NASCAR driver.

I used to go to races and hang out with these guys. A good friend of mine was the "Official" NASCAR photographer for 3 years running. Plus, I did advertising for Lowes and we got tickets to every race in the country.

Yup, I miss those days. Winston-Salem, NC used to host the Winston Preview. Got to see all the new sponsors and cars every year before race season. Used to be a few thousand, then 10K, then 25K, then on and on. The good ol boy sport had come of age.

They used to always hold a live auction too. I remember someone paying $300.00 for a race worn Dale Earnhardt Goodwrench jump suit that he autographed. Didn't need certificates of authenticity when the driver is there holding up his own stuff. This was I think the same year the number 12 punk won his first championship and his stuff fetched unreal prices.

As they say, the rest is history. The Preview is now so huge and big and no longer held in Winston. $300 might by you a ticket to go to see your favorite driver and maybe get their autograph. It is so big that drivers are now assigned times to show and sign and you have to stand in line. No longer can you just go from driver to driver and car to car.

[Scandiman]

The good ol boy sport had come of age. That sure is the case and southerners like yourself see it better than most. Growing up in Los Angeles my track exposure was mostly open wheel F-1 style, drags, dirt track and demolition derby's. I was fortunate to have a good friend who's uncle's garage sponsored a F-1 car and we would get the killer access passes to the tracks. As a kid I remember standing by an infield wall and the pack of cars coming at around 150 mph + and passing by about 2-3 feet away. The percussion through your bod as 15 cars blow by that close is difficult to describe. But NASCAR was mainly a TV sport for me and I loved it as a kid. Then finally go to some races and was hooked ever since.

Out here in norcal it's the Sonoma road course and is more a wine vs beer crowd, especially being right in the wine country. No beer showers and boo's for a Gordon win like you see from the good ol boys down south.

In keeping (albeit loosely) to the original topic of logos (and branding), what do you think of the new Sprint Cup name change? I find it very confusing since most racing fans know of sprint car racing which is totally different... I guess if the sponsor pays enough millions they get what they want.

[Gerry]

In keeping (albeit loosely) to the original topic of logos (and branding), what do you think of the new Sprint Cup name change? I find it very confusing since most racing fans know of sprint car racing which is totally different... I guess if the sponsor pays enough millions they get what they want.Don't follow sprint and was not aware of the change.

I still think it sucks that it is still not the Winston Cup. It just simply can not be anything else.

You're right. Money talks and buys anything. Tostidos Bowl, Meinke Bowl...it is now the sport of sponsorship.

[Scandiman]

Don't follow sprint and was not aware of the change.

I still think it sucks that it is still not the Winston Cup. It just simply can not be anything else.

You're right. Money talks and buys anything. Tostidos Bowl, Meinke Bowl...it is now the sport of sponsorship.Yes, it went from the Nextel Cup to the Sprint Cup this year. I guess Sprint is finally dumping the Nextel brand since the bought out the company.

As for the Winston Cup, it came as no surprise that they dumped tobacco in their quest to become more mainstream. I wonder how long until it is the Google Cup?:laugh:

[domainitrix]

Such a cool topic of discussion Coast & am enjoying Gerry & Scandi's tidbits on vintage stuff too.

Regarding the IBM logo : famous Graphic designer Paul Rand did it & designed UPS logo as well. Short tribute film for his work.

http://www.youtube.com/watch?v=k3XPeGL907E