Yahoo Redoubles On Mobile: Local Push, New Ads, And New Stats On Mobile Use

[think]

Yahoo is finally making the mobile "push":


Yahoo’s story in mobile advertising hasn’t exactly been a zinger of late: figures from IDC published earlier in the week note that as the mobile ad business continues to grow, Yahoo (NSDQ: YHOO) is actually losing market share. Yahoo, of course, isn’t giving up so easily, and this week we’re seeing it launch some new mobile products—the idea being to build more on what it does well, to catch the next wave of growth.

—Mobile ads. Today Yahoo is launching three new ad formats for mobile devices, all of which build on the company’s established display advertising business and are designed to run across Yahoo’s own content, rather than be served on other sites, says Paul Cushman, senior director for mobile sales for Yahoo. Yahoo has developed 15 mobile apps for its content, but Cushman says that by far more of its content is consumed via the mobile web.

http://moconews.net/article/419-yahoo-redoubles-on-mobile-local-push-new-ads-and-new-stats-on-mobile-us/

[morse]

The enterprise i.e. Yahoo is really a strange one. It owns 40 percent of Google so it was fine enough with Google staying at the numero uno position. But now that Facebook is making a room for itself in everything, it has suddenly woken up.


Yahoo's chief executive, Carol Bartz, said Facebook, the leading social-networking website, is a bigger corporate rival than Google, the most popular Web search company.
"Our greatest competitor probably is Facebook, more so than Google," Bartz said, according to a report from Bloomberg about an event the news organization sponsored in New York on Tuesday. "They're a hot site, but there's room for more than one of anything.
More here (http://latimesblogs.latimes.com/technology/2010/12/yahoo-ceo-carol-bartz-says-facebook-is-a-bigger-company-rival-than-google.html)

Glad to see some mobile related action coming from it. The localization is a good move but is it really worth it ?? Copying just what Google is doing ?? Cant they be innovative with certain things ??

[jonusb4]

Only when we have