newdomainer
08-18-2009, 11:46 AM
Some random Stats / numbers / forecasts for mobile phone / internet..
(source - mainly - Techcrunch)
At what rate is the number of websites on the Internet growing? It has picked up terrific pace in the past couple of years. (http://news.netcraft.com/archives/2009/04/06/april_2009_web_server_survey.html)Here (http://www.techcrunch.com/2009/05/08/is-the-growth-of-the-web-slowing-down-or-just-taking-a-breather/) is the rate of growth since 1996:
1996 : 0.6%
1997 : 1.2%
1998 : 2.2%
1999 : 5.9%
2000 : 17.6%
2001 : 9.1%
2002 : -1.3
2003 : 10.6%
2004 : 12.1%
2005 : 17.1%
2006 : 31.6%
2007 : 48.7%
2008 : 29.9%
There are now 231.5 million Websites But last year the number of new sites added to the Web slowed down to 29.9 million, from 48.7 million in 2007.
(http://news.netcraft.com/archives/2009/04/06/april_2009_web_server_survey.html)Royal Pingdom (http://royal.pingdom.com/2009/05/07/web-growth-peaked-in-2007-but-might-be-back-with-a-vengeance-in-2009/) went through Netcraft (http://royal.pingdom.com/2009/05/07/web-growth-peaked-in-2007-but-might-be-back-with-a-vengeance-in-2009/)’s server surveys to come up with the chart above, which shows the increase or decrease in the number of Websites for every year going back to 1996.
The growth of the Web so far can be broken down into two five-year cycles, where every year the growth rate gets bigger until there is an economic downturn, when the growth rate takes a breather. In 2001 and 2002 the growth slowed and even went into negative territory, and again in 2008 there was another slowdown in the number of sites added to the Web. It stands to reason that the number of new sites will ebb and flow with the global economy, but it is not clear that there is any direct correlation. For instance, so far in 2009 we’ve added a whopping 46 million sites, many of them Chinese blogs. The total for the year will almost surely be much greater than the 2007 increase, and is already larger than all the sites added in 2008.
Does that mean the global economy is already on a rebound or simply that countries like China and Russia are embracing the Web in a big way? These numbers also raise the question of how many sites does the world need—500 million, one billion, ten billion? Maybe the upper limit is the number of people who are on the Web, which is estimated between 1 billion worldwide (comScore) and 1.6 billion (http://www.internetworldstats.com/stats.htm) right now. Maybe it is more. How many Websites do you have? (http://www.internetworldstats.com/stats.htm)
Here are the top countries by Internet population according to comScore. All the growth is coming from China, Russia, Brazil, and India. (Growth is compared from July, 2008 to March, 2009 for an apples-to-apples comparison because comScore changed its methodology slightly in July, 2008).
Internet population
Jul-2008
Mar-2009
% Chg
World-Wide
949,583
1,092,598
15%
China
161,015
192,000
19%
United States
162,619
163,825
1%
Japan
56,786
63,152
11%
Germany
35,212
39,183
11%
United Kingdom
35,223
36,781
4%
France
31,842
35,747
12%
India
29,817
33,340
12%
Russian Federation
26,355
30,710
17%
Brazil
25,288
29,081
15%
South Korea
26,251
27,901
6%
Canada
21,587
22,023
2%
Italy
19,689
21,174
8%
Spain
16,562
18,456
11%
Turkey
N/A
17,390
N/A
Mexico
12,037
12,914
7%
--------------------------
At what rate is the Internet growing? According to a Chinese research (http://www.iop.org/EJ/article/-search=60674835.1/1367-2630/10/12/123027/njp8_12_123027.pdf), the internet doubles in size every 5.32 years.The study was conducted retrospectively from December 2001 to December 2006, with the sample taken every six months.
A study by Netcraft suggests a figure that too is close to the number provided by this research.
---------------------------------
You might think it is not pervasive enough, and study (http://www.jupiterresearch.com/bin/item.pl/press:press_release/2008/id=08.01.15-mobile-marketing.html/) shows the same. Mobile Internet is still in the infancy stages. However, 40 percent of all mobile users will access internet through their cell phones in 5 years time. Mobile search and display revenues will reach $1.3 billion by 2012.
-----------------------------------
Mobile advertising offers an excellent recall, according to a recent survey (http://mobile.webanalyticsindia.net/58m-mobile-subscribers-see-ads-on-phone/) by Nielsen. Here are a few numbers from the respondents:
23% (58 million US mobile subscribers) recalled seeing an ad on the mobile in the previous one month
46% of subscribers in the age group 13-17 years recalled seeing an ad on the mobile; compared to 29% in the other age groups
42% of Asian Americans and 40% of African Americans recalled seeing mobile ads in the previous one month
26% of respondents who recalled seeing a mobile ad accepted to have responded to the ad at least once.
32% of users were open to mobile advertising if it helped to reduce the bill
14% of users were open to mobile ads if pertained to their interests.
----------------------------
As in the internet world, Google is the leader of search in the mobile (http://www.smstextnews.com/2008/06/google_gets_61_percent_of_mobile_search.html) world as well.
Google’s share of mobile search : 61%
Yahoo’s share of mobile search : 18%
Number of searches per month on Google : 9 per user
Number of searches per month on Yahoo : 7 per user
-------------------------------
Here (http://www.emarketer.com/Article.aspx?id=1006855) is the worldwide mobile phone penetration (as a percent of population) projected up to 2014:
2006 : 30%
2007 : 34%
2008 : 39%
2009 : 42%
2010 : 45%
2011 : 47%
2012 : 49%
2013 : 51%
2014 : 53%
--------------------------------
Mobile advertising revenues will grow 36 percent in 2009 thanks to the growth spurred by iPhones. Here is the revenues estimated to have been achieved in 2008 according to Magna (http://www.moconews.net/entry/419-magna-mobile-ads-will-grow-36-percent-in-09/) and the projections for 2009 to 2011:
2008 : $169 million
2009 : $229 million
2010 : $331 million
2011 : $409 million
---------------------------------
People are logging on to the mobile internet more frequently now than ever before. Here (http://www.comscore.com/press/release.asp?press=2752) is the number of people logging on to the internet through their mobile phones in January 2009 and the percent change in this number since January 2008 in brackets.
Daily : 22.36 million (107%)
Weekly : 19.28 million (87%)
Monthly : 63.18 million (71%)
---------------------------------
It is a no brainer that landline telephones are losing popularity (http://news.cnet.com/8301-1035_3-10125982-94.html?tag=newsEditorsPicksArea.0) over cellphones. Here are a few crunchies:
17.5 percent of households now solely depend on cellphones for communication (up from 13.6 percent last year)
13.3 percent of households receive almost all calls on their cellphones only despite owning a landline
85 percent of America owns a cellphone
--------------------------------
Teenagers and young adults are seemingly very receptive to mobile ads (http://www.emarketer.com/Article.aspx?id=1006748). A research study reveals that 19 percent of teenagers in the age group 15-17 years and 19 percent of young adults in the age group 21-30 years had responded to one of the mobile advertisements.
The response rate however dramatically fell to 7% for people in the age group 18-20 years of age!
---------------------------------
4.4 percent of AT&T subscribers viewed mobile video in August
4.2 percent of Sprint subscribers viewed mobile video in August
2.4 percent of T-Mobile and Verizon subscribers viewed mobile video in August
2.8% of all wireless subscribers viewed mobile video (http://www.moconews.net/entry/419-mobile-video-used-by-65-million-in-us-in-august-report/) in the month. That translates to 6.5 million subscribers in US. Of them 3.6 million watched on-demand videos; the popular categories being amateur clips, music, comedies and movie trailers.
----------------------------------
The projected list of mobile banking users (http://www.emarketer.com/Article.aspx?id=1006193) in the US from 2007 to 2012:
2007 : 1.1 million
2008 : 4.6 million
2009 : 10.4 million
2010 : 18.7 million
2011 : 29 million
2012 : 40.9 million
------------------------------------
Mobile search advertising (http://www.emarketer.com/Report.aspx?code=emarketer_2000452) had a sluggish $83 million market in 2007. But that seems to move up at terrific speed over the next few years. The projected spending on Mobile advertising 2008 onwards:
2008 – $244 million
2009 – $597 million
2010 – $1290 million
2011 – $2345 million
2012 – $3773 million
A study on the North American mobile phone market reveals that over 60 percent usage of mobile phone internet (http://www.emarketer.com/Article.aspx?id=1005978) is on downloads. The break down of the different utilities are
Downloads – 62%
Adult – 9%
Web/WAP – 9%
Portal Navigation – 8%
Information (lottery, news, horoscope) – 3%
Others – 7%
Unknown – 2%
-------------------------------
The list of top countries accessing mobile web via Bango (http://www.webanalyticsworld.net/2008/08/us-will-soon-pass-uk-in-mobile-usage.html) are:
UK : 19.35%
US : 18.88%
India : 10.82%
South Africa : 8.82%’
Indonesia : 4.08%
-------------------------------
LBS (Location Based Service) are those services that use the knowledge of the users’ location to serve him appropriate information like weather, nearby pharmacy store, etc.
Mobile LBS users are increasing thanks to the increasing number of smart phone users worldwide. As a result here is the projection (http://www.emarketer.com/Report.aspx?code=emarketer_2000510) of the number of Mobile location based services users for the coming years:
2008: 61.3 million
2009: 134 million
2010: 215.3 million
2011: 329 million
2012: 486 million
--------------------------------
Mobile phones now form a substantial part of search engines (http://www.emarketer.com/Report.aspx?code=emarketer_2000475) and the revenue projected to be made from this market is also expected to be huge. The revenue was merely $83 million in 2007, but this number is expected to explode to an astounding $3.8 billion by 2012.
USA is projected to contribute nearly $1.4 billion and Asia-Pacific $1.1 billion
----------------------------
Mobile entertainment was worth (http://www.emarketer.com/Article.aspx?id=1005861) around $20 billion in 2007. This is predicted to reach $64.8 billion by 2012. The individual mobile entertainment growth areas and their worth in 2011 are
Games : $7 billion
Music : $13 billion
Images : $4 billion
Videos : $6 billion
TV : $1 billion
Adult : $2 billion
Gambling : $2 billion
--------------------------------
If speed and quality weren’t an issue, Email is the most requested (http://press-releases.techwhack.com/15643/email/) mobile service according to a new study. The different preferences were
1. Email 33%
2. Social Networking 25%
3. Access Local information 20%
4. Travel Planning 13%
5. Online Shopping 9%
--------------------------------
38% Americans watch Television shows online
36% use Cellphones for entertainment purposes
45% are involved in creating Social web content
62% of millennials(13-24 years) use cellphones as entertainment devices
20% of the people watch video content on the cellphones almost everyday
54% of the population socialize through the Social networking websites
Source : Hollywood reporter (http://www.boston.com/business/technology/articles/2007/12/28/americans_more_wired_new_media_survey_finds/?rss_id=Boston+Globe+--+Technology+stories)
-----------------------------------
90 percent of Japanese own a mobile handset.
40 percent of this population use mobile phones to surf internet.
Population of Japanese using the Internet : 89.1 million
90 percent of under-40 Japanese are online
Does this give an idea of how much the Japanese are going to use cellphones to surf Internet (http://www.emarketer.com/Report.aspx?code=emarketer_2000469)?
----------------------------
Japan has the world’s largest mobile Internet population. Currently, 90% of all Japanese have a mobile telephone and four out of every 10 of them use it to surf the Internet.
The Japan Online Overview report examines both the online and mobile behavior patterns of this tech-savvy, trend-setting population.
Japan has the world’s second largest economy, and the tenth largest population, so what the Japanese do or don’t do online has a real impact on markets around the globe.
Fortunately, they are doing a lot.
eMarketer estimates that in 2007 the number of Japanese Internet users reached 89.1 million. Internet usage among young Japanese is nearly universal, with nine in 10 Japanese under 40 are already online.
Key questions the “Japan Online Overview” report answers:
How many Japanese are online?
What trends can be predicted by looking at Japanese mobile usage?
Why are DSL and cable already passé in high-tech Japan?
How fast is the Japanese online ad market growing?
What percentage of Japanese companies are buying mobile advertising?
And many others…
eMarketer Reports—On Target and Up to Date
The Japan Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
---------------------------
The current mobile phone penetration (http://www.itweb.co.za/sections/telecoms/2008/0805260807.asp?A=CEL&S=Cellular&O=FPIN)in South Africa is 83 percent of the population. This makes it a very attractive medium for marketing and advertising. The MMS advertising market is thriving with response rates offering varying between 10% – 25% and unsubscribe rates often less than 1%
(source - mainly - Techcrunch)
At what rate is the number of websites on the Internet growing? It has picked up terrific pace in the past couple of years. (http://news.netcraft.com/archives/2009/04/06/april_2009_web_server_survey.html)Here (http://www.techcrunch.com/2009/05/08/is-the-growth-of-the-web-slowing-down-or-just-taking-a-breather/) is the rate of growth since 1996:
1996 : 0.6%
1997 : 1.2%
1998 : 2.2%
1999 : 5.9%
2000 : 17.6%
2001 : 9.1%
2002 : -1.3
2003 : 10.6%
2004 : 12.1%
2005 : 17.1%
2006 : 31.6%
2007 : 48.7%
2008 : 29.9%
There are now 231.5 million Websites But last year the number of new sites added to the Web slowed down to 29.9 million, from 48.7 million in 2007.
(http://news.netcraft.com/archives/2009/04/06/april_2009_web_server_survey.html)Royal Pingdom (http://royal.pingdom.com/2009/05/07/web-growth-peaked-in-2007-but-might-be-back-with-a-vengeance-in-2009/) went through Netcraft (http://royal.pingdom.com/2009/05/07/web-growth-peaked-in-2007-but-might-be-back-with-a-vengeance-in-2009/)’s server surveys to come up with the chart above, which shows the increase or decrease in the number of Websites for every year going back to 1996.
The growth of the Web so far can be broken down into two five-year cycles, where every year the growth rate gets bigger until there is an economic downturn, when the growth rate takes a breather. In 2001 and 2002 the growth slowed and even went into negative territory, and again in 2008 there was another slowdown in the number of sites added to the Web. It stands to reason that the number of new sites will ebb and flow with the global economy, but it is not clear that there is any direct correlation. For instance, so far in 2009 we’ve added a whopping 46 million sites, many of them Chinese blogs. The total for the year will almost surely be much greater than the 2007 increase, and is already larger than all the sites added in 2008.
Does that mean the global economy is already on a rebound or simply that countries like China and Russia are embracing the Web in a big way? These numbers also raise the question of how many sites does the world need—500 million, one billion, ten billion? Maybe the upper limit is the number of people who are on the Web, which is estimated between 1 billion worldwide (comScore) and 1.6 billion (http://www.internetworldstats.com/stats.htm) right now. Maybe it is more. How many Websites do you have? (http://www.internetworldstats.com/stats.htm)
Here are the top countries by Internet population according to comScore. All the growth is coming from China, Russia, Brazil, and India. (Growth is compared from July, 2008 to March, 2009 for an apples-to-apples comparison because comScore changed its methodology slightly in July, 2008).
Internet population
Jul-2008
Mar-2009
% Chg
World-Wide
949,583
1,092,598
15%
China
161,015
192,000
19%
United States
162,619
163,825
1%
Japan
56,786
63,152
11%
Germany
35,212
39,183
11%
United Kingdom
35,223
36,781
4%
France
31,842
35,747
12%
India
29,817
33,340
12%
Russian Federation
26,355
30,710
17%
Brazil
25,288
29,081
15%
South Korea
26,251
27,901
6%
Canada
21,587
22,023
2%
Italy
19,689
21,174
8%
Spain
16,562
18,456
11%
Turkey
N/A
17,390
N/A
Mexico
12,037
12,914
7%
--------------------------
At what rate is the Internet growing? According to a Chinese research (http://www.iop.org/EJ/article/-search=60674835.1/1367-2630/10/12/123027/njp8_12_123027.pdf), the internet doubles in size every 5.32 years.The study was conducted retrospectively from December 2001 to December 2006, with the sample taken every six months.
A study by Netcraft suggests a figure that too is close to the number provided by this research.
---------------------------------
You might think it is not pervasive enough, and study (http://www.jupiterresearch.com/bin/item.pl/press:press_release/2008/id=08.01.15-mobile-marketing.html/) shows the same. Mobile Internet is still in the infancy stages. However, 40 percent of all mobile users will access internet through their cell phones in 5 years time. Mobile search and display revenues will reach $1.3 billion by 2012.
-----------------------------------
Mobile advertising offers an excellent recall, according to a recent survey (http://mobile.webanalyticsindia.net/58m-mobile-subscribers-see-ads-on-phone/) by Nielsen. Here are a few numbers from the respondents:
23% (58 million US mobile subscribers) recalled seeing an ad on the mobile in the previous one month
46% of subscribers in the age group 13-17 years recalled seeing an ad on the mobile; compared to 29% in the other age groups
42% of Asian Americans and 40% of African Americans recalled seeing mobile ads in the previous one month
26% of respondents who recalled seeing a mobile ad accepted to have responded to the ad at least once.
32% of users were open to mobile advertising if it helped to reduce the bill
14% of users were open to mobile ads if pertained to their interests.
----------------------------
As in the internet world, Google is the leader of search in the mobile (http://www.smstextnews.com/2008/06/google_gets_61_percent_of_mobile_search.html) world as well.
Google’s share of mobile search : 61%
Yahoo’s share of mobile search : 18%
Number of searches per month on Google : 9 per user
Number of searches per month on Yahoo : 7 per user
-------------------------------
Here (http://www.emarketer.com/Article.aspx?id=1006855) is the worldwide mobile phone penetration (as a percent of population) projected up to 2014:
2006 : 30%
2007 : 34%
2008 : 39%
2009 : 42%
2010 : 45%
2011 : 47%
2012 : 49%
2013 : 51%
2014 : 53%
--------------------------------
Mobile advertising revenues will grow 36 percent in 2009 thanks to the growth spurred by iPhones. Here is the revenues estimated to have been achieved in 2008 according to Magna (http://www.moconews.net/entry/419-magna-mobile-ads-will-grow-36-percent-in-09/) and the projections for 2009 to 2011:
2008 : $169 million
2009 : $229 million
2010 : $331 million
2011 : $409 million
---------------------------------
People are logging on to the mobile internet more frequently now than ever before. Here (http://www.comscore.com/press/release.asp?press=2752) is the number of people logging on to the internet through their mobile phones in January 2009 and the percent change in this number since January 2008 in brackets.
Daily : 22.36 million (107%)
Weekly : 19.28 million (87%)
Monthly : 63.18 million (71%)
---------------------------------
It is a no brainer that landline telephones are losing popularity (http://news.cnet.com/8301-1035_3-10125982-94.html?tag=newsEditorsPicksArea.0) over cellphones. Here are a few crunchies:
17.5 percent of households now solely depend on cellphones for communication (up from 13.6 percent last year)
13.3 percent of households receive almost all calls on their cellphones only despite owning a landline
85 percent of America owns a cellphone
--------------------------------
Teenagers and young adults are seemingly very receptive to mobile ads (http://www.emarketer.com/Article.aspx?id=1006748). A research study reveals that 19 percent of teenagers in the age group 15-17 years and 19 percent of young adults in the age group 21-30 years had responded to one of the mobile advertisements.
The response rate however dramatically fell to 7% for people in the age group 18-20 years of age!
---------------------------------
4.4 percent of AT&T subscribers viewed mobile video in August
4.2 percent of Sprint subscribers viewed mobile video in August
2.4 percent of T-Mobile and Verizon subscribers viewed mobile video in August
2.8% of all wireless subscribers viewed mobile video (http://www.moconews.net/entry/419-mobile-video-used-by-65-million-in-us-in-august-report/) in the month. That translates to 6.5 million subscribers in US. Of them 3.6 million watched on-demand videos; the popular categories being amateur clips, music, comedies and movie trailers.
----------------------------------
The projected list of mobile banking users (http://www.emarketer.com/Article.aspx?id=1006193) in the US from 2007 to 2012:
2007 : 1.1 million
2008 : 4.6 million
2009 : 10.4 million
2010 : 18.7 million
2011 : 29 million
2012 : 40.9 million
------------------------------------
Mobile search advertising (http://www.emarketer.com/Report.aspx?code=emarketer_2000452) had a sluggish $83 million market in 2007. But that seems to move up at terrific speed over the next few years. The projected spending on Mobile advertising 2008 onwards:
2008 – $244 million
2009 – $597 million
2010 – $1290 million
2011 – $2345 million
2012 – $3773 million
A study on the North American mobile phone market reveals that over 60 percent usage of mobile phone internet (http://www.emarketer.com/Article.aspx?id=1005978) is on downloads. The break down of the different utilities are
Downloads – 62%
Adult – 9%
Web/WAP – 9%
Portal Navigation – 8%
Information (lottery, news, horoscope) – 3%
Others – 7%
Unknown – 2%
-------------------------------
The list of top countries accessing mobile web via Bango (http://www.webanalyticsworld.net/2008/08/us-will-soon-pass-uk-in-mobile-usage.html) are:
UK : 19.35%
US : 18.88%
India : 10.82%
South Africa : 8.82%’
Indonesia : 4.08%
-------------------------------
LBS (Location Based Service) are those services that use the knowledge of the users’ location to serve him appropriate information like weather, nearby pharmacy store, etc.
Mobile LBS users are increasing thanks to the increasing number of smart phone users worldwide. As a result here is the projection (http://www.emarketer.com/Report.aspx?code=emarketer_2000510) of the number of Mobile location based services users for the coming years:
2008: 61.3 million
2009: 134 million
2010: 215.3 million
2011: 329 million
2012: 486 million
--------------------------------
Mobile phones now form a substantial part of search engines (http://www.emarketer.com/Report.aspx?code=emarketer_2000475) and the revenue projected to be made from this market is also expected to be huge. The revenue was merely $83 million in 2007, but this number is expected to explode to an astounding $3.8 billion by 2012.
USA is projected to contribute nearly $1.4 billion and Asia-Pacific $1.1 billion
----------------------------
Mobile entertainment was worth (http://www.emarketer.com/Article.aspx?id=1005861) around $20 billion in 2007. This is predicted to reach $64.8 billion by 2012. The individual mobile entertainment growth areas and their worth in 2011 are
Games : $7 billion
Music : $13 billion
Images : $4 billion
Videos : $6 billion
TV : $1 billion
Adult : $2 billion
Gambling : $2 billion
--------------------------------
If speed and quality weren’t an issue, Email is the most requested (http://press-releases.techwhack.com/15643/email/) mobile service according to a new study. The different preferences were
1. Email 33%
2. Social Networking 25%
3. Access Local information 20%
4. Travel Planning 13%
5. Online Shopping 9%
--------------------------------
38% Americans watch Television shows online
36% use Cellphones for entertainment purposes
45% are involved in creating Social web content
62% of millennials(13-24 years) use cellphones as entertainment devices
20% of the people watch video content on the cellphones almost everyday
54% of the population socialize through the Social networking websites
Source : Hollywood reporter (http://www.boston.com/business/technology/articles/2007/12/28/americans_more_wired_new_media_survey_finds/?rss_id=Boston+Globe+--+Technology+stories)
-----------------------------------
90 percent of Japanese own a mobile handset.
40 percent of this population use mobile phones to surf internet.
Population of Japanese using the Internet : 89.1 million
90 percent of under-40 Japanese are online
Does this give an idea of how much the Japanese are going to use cellphones to surf Internet (http://www.emarketer.com/Report.aspx?code=emarketer_2000469)?
----------------------------
Japan has the world’s largest mobile Internet population. Currently, 90% of all Japanese have a mobile telephone and four out of every 10 of them use it to surf the Internet.
The Japan Online Overview report examines both the online and mobile behavior patterns of this tech-savvy, trend-setting population.
Japan has the world’s second largest economy, and the tenth largest population, so what the Japanese do or don’t do online has a real impact on markets around the globe.
Fortunately, they are doing a lot.
eMarketer estimates that in 2007 the number of Japanese Internet users reached 89.1 million. Internet usage among young Japanese is nearly universal, with nine in 10 Japanese under 40 are already online.
Key questions the “Japan Online Overview” report answers:
How many Japanese are online?
What trends can be predicted by looking at Japanese mobile usage?
Why are DSL and cable already passé in high-tech Japan?
How fast is the Japanese online ad market growing?
What percentage of Japanese companies are buying mobile advertising?
And many others…
eMarketer Reports—On Target and Up to Date
The Japan Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
---------------------------
The current mobile phone penetration (http://www.itweb.co.za/sections/telecoms/2008/0805260807.asp?A=CEL&S=Cellular&O=FPIN)in South Africa is 83 percent of the population. This makes it a very attractive medium for marketing and advertising. The MMS advertising market is thriving with response rates offering varying between 10% – 25% and unsubscribe rates often less than 1%