AdMob issue (500 clicks in 15 minutes......)

[mission]

Hi folks, i had some iPhone ads running at AdMob and noticed that the clicks came extremely quickly. Within 15 minutes 500 clicks for online flowers in France! I know flowers are popular, but this.....

The same happened with hotel reservations, 500 clicks in the UK within 15 minutes. The clicks were verified and seemed to be correct according to AdMob.

I have my doubts though. I've been advertising for a time now and never had such results.

Does any of you have the same experience with AdMob?

ps. saw some negative posts on ZestAdz here. I just started a campaign with them, so i hope it will work out well. I'll let you know!

Mission

[newdomainer]

Hi folks, i had some iPhone ads running at AdMob and noticed that the clicks came extremely quickly. Within 15 minutes 500 clicks for online flowers in France! I know flowers are popular, but this.....

The same happened with hotel reservations, 500 clicks in the UK within 15 minutes. The clicks were verified and seemed to be correct according to AdMob.

I have my doubts though. I've been advertising for a time now and never had such results.

Does any of you have the same experience with AdMob?

ps. saw some negative posts on ZestAdz here. I just started a campaign with them, so i hope it will work out well. I'll let you know!

Mission

2,000 clicks an hour.... The stuff of dreams!

If only it could be true!!

Keep us in informed! :coo2l:

[mission]

Unfortunately no sales were generated and the visits were extremely short, so it were quite poor quality clicks :-(

[HipHop.mobi]

keep investing

[asidana]

I've run couple of trials with admob and on every occasion it has generated quite alot of traffic useless traffic with in minutes. Even targeted ones which costs fortune were useless (short) visits and i have had very little success with the campaigns.

I don't thing there is something fishy though.

[mission]

I've run couple of trials with admob and on every occasion it has generated quite alot of traffic useless traffic with in minutes. Even targeted ones which costs fortune were useless (short) visits and i have had very little success with the campaigns.

I don't thing there is something fishy though.

Wap campaigns gained normal traffic with AdMob though, it were the iPhone campaigns which generated fast clicks and useless traffic.

Now i have campaigns with Buzzcity and Zestadz and up to now i'm very satisfied with the results. I use Buzzcity for Canada + M-East and Zestadz for Europe. CPC is low ($ 0.03) and traffic quality is good.

[*james*]

Admob has huge inventory so its hardly surprising they are driving a lot of clicks quickly. As others have said the danger is that these will be of low quality and you'll just waste your money. To get more from your campaigns try and do the following:

- target more specifically e.g. by geography if you are just going for iphone

- change campaign creative and AB test for conversions

You can use things like admob analytics or bango analytics to test conversions.

[Pred]

2,000 clicks an hour.... The stuff of dreams!

If only it could be true!!

Keep us in informed! :coo2l:

he aint getting them you bozo, he's paying for them lol

i have something coming soon in this area to keep everyone happy . both sides of the fence :coo2l:

[rob]

Admob has huge inventory so its hardly surprising they are driving a lot of clicks quickly. As others have said the danger is that these will be of low quality and you'll just waste your money. To get more from your campaigns try and do the following:

- target more specifically e.g. by geography if you are just going for iphone

- change campaign creative and AB test for conversions

You can use things like admob analytics or bango analytics to test conversions.
I agree 100% james, another trick i use is to bid 5 cents and target only usa customers. when they have no inventory to show a usa customer they will show my ad instead. A 20 dollar ad campaign can last 12-24 hours doing this and i can confirm they are all usa hits.
Cheers
Rob

[*james*]

nice tip rob

[kutekutta]

Wap campaigns gained normal traffic with AdMob though, it were the iPhone campaigns which generated fast clicks and useless traffic.

Now i have campaigns with Buzzcity and Zestadz and up to now i'm very satisfied with the results. I use Buzzcity for Canada + M-East and Zestadz for Europe. CPC is low ($ 0.03) and traffic quality is good.

Thanks for the comments. Quality speaks well. :adore:

[mission]

I agree 100% james, another trick i use is to bid 5 cents and target only usa customers. when they have no inventory to show a usa customer they will show my ad instead. A 20 dollar ad campaign can last 12-24 hours doing this and i can confirm they are all usa hits.
Cheers
Rob


Admob has huge inventory so its hardly surprising they are driving a lot of clicks quickly. As others have said the danger is that these will be of low quality and you'll just waste your money. To get more from your campaigns try and do the following:

- target more specifically e.g. by geography if you are just going for iphone

- change campaign creative and AB test for conversions

You can use things like admob analytics or bango analytics to test conversions.


Thanks guys for the tips.

All my campaigns were and still are regional targeted (+ gender and age when possible, since my site is about mobile gambling).
Fortunately all my affiliated casinos offer good reporting tools to analyse the my traffic.
Although i've tried AdMob many times (iPhone + mobile) the results (=sign ups) are by far less than my Buzzcity and ZestAdz campaigns. Could be that these networks better fit in the gambling sector.

I just signed up for a test campaign at Quattro Wireless. I'll let you know about the results.
I also tried to get some info from Decktrade twice, but they never answered!

[mission]

I agree 100% james, another trick i use is to bid 5 cents and target only usa customers. when they have no inventory to show a usa customer they will show my ad instead. A 20 dollar ad campaign can last 12-24 hours doing this and i can confirm they are all usa hits.
Cheers
Rob

Tried this too Rob and it worked fine for a period of time. Unfortunately AdMob and ZestAdz use minimum bids now. Buzzcity although still accepts lower bids.

[Mobile Patrol]

Tried this too Rob and it worked fine for a period of time. Unfortunately AdMob and ZestAdz use minimum bids now. Buzzcity although still accepts lower bids.

Most advertiser networks are using minimum bids because they are trying to artificially set the floor in hopes of increasing potential publisher's effective CPM (sometimes referred to as eCPM). A higher eCPM usually means they can bring in better publishers and deliver more ads. With some networks, however, you can follow up with their support staff and our account managers and negotiate better deals that the minimums that you are forced to adhere to if you set up the campaign alone, you just run the risk of being outbid by someone who wants the impression more.

[Mobile Patrol]

Unfortunately no sales were generated and the visits were extremely short, so it were quite poor quality clicks :-(

"Quality" clicks are often hard to measure and it's no surprise to me that within a short period of time you saw a lot of clicks with no sales, sometimes referred to as conversions. If you have the ability to do so, try to monitor where your clicks are coming from. With WAP, it's easy, but for In-App, it's not as easy, but at the very least, you should have all your clicks go to a WAP landing page so you can log as much as you can in your access logs. Most In-App advertising I'm seeing generates a click that opens up the user's browser (for iPhone, Safari) and then redirects to the App Store where your ability to track information about your visitors might be limited. Instead, if you redirect the click to a web (WAP) page, and then redirect to the app store, you may be able to collect information about the user, track unique users, and find out if the network you are advertising with (in this case, AdMob) is generating good leads for you. Also keep in mind your target audience. If you are advertising all over the world, consider the network that user is on. 3G is good, WiFi is great, but 2G networks are really poor for sending data. Drop-off is bound to occur and depending on where your traffic is coming from, it could be as high as 50% or more.

[amethon]

We provide mobile specific web analytics solutions and consulting and have been looking at this issue for a number of clients as well as running our own testing.

Our conclusion is that many of the 'long tail' ad networks are rife with click fraud. We have analysed client campaigns which have between 30% - 40% click fraud and have traced back to the mobile sites created by these fraudsters which just show banner ads for them to click.

We posted a blog article about this issue recently which you can read at amethon (dot) typepad (dot) com.

[mission]

We provide mobile specific web analytics solutions and consulting and have been looking at this issue for a number of clients as well as running our own testing.

Our conclusion is that many of the 'long tail' ad networks are rife with click fraud. We have analysed client campaigns which have between 30% - 40% click fraud and have traced back to the mobile sites created by these fraudsters which just show banner ads for them to click.

We posted a blog article about this issue recently which you can read at amethon (dot) typepad (dot) com.

Great article thanks! I use admob analytics for a while now and noticed that the number of my daily unique visitors is quite lower than the number of my ad clicks. I use Buzzcity and Zestadz on a daily basis, so (one of) these might also suffer from clickfraud.
This seems to become a serious issue for the ad networks and I hope they going take action on this soon!