JeremyPadawer
06-30-2007, 11:34 PM
I'm not one to point to .mobi as solving the problems of the low-bandwidth, transitional mobile web.
I do believe that .mobi has been positioned very well as a mobile domain name extension. And, this is enough to achieve a level of success that will pacify me as an investor. End-users will come.
Let me explain and now modify my .MOBI is the new .ORG philosophy to include .TV and well marketed country code domain names.
.TV is being adopted as a strong extension by CPG companies looking to sell their wares on television. I'm seeing more .TV use every day. I'm also seeing more end users scoop up .TV as a result of use by other end users.
This is happening partly because promotional marketers are... well... I'll get into that in a moment.
I'm a CPG (consumer packaged goods) marketer. I'm not a promotional marketer. MOST promotional marketers are not so bright, follow-me type of marketers. Promotional marketing is just one piece of my daily puzzle to go along with Pricing, Packaging and Product. It's my goal in life to bring trend based items to retail across the country in a constantly changing retail environment with an eye toward managing the financials.
Promotional marketers, on the other hand, are given a budget by guys like me. "Spend $500,000... Spend $5,000,000... Spend $50,000,000..." That money rolls into my bigger P&L.
Promotional marketers like to be trendy also. They watch TV. That's trendy, right? They see use of .TV in a late night spot. "Hmmm...," they think, "maybe .TV is the way to go for my new direct to consumer ad."
Freaking genius. They came to that brilliant decision by watching television. Don't be shocked, but that's how some promotional marketers earn a living.
In the meantime, the boss or client (call him Jeremy in this particular instance) says, "Don't be an idiot. We'll lose consumers to .COM." Right? Isn't the way it happens?
NO.
Not every CPG client or boss-person is skilled in terms of reaching out to consumers on the web. They might be handly with a P&L and be very happy to save money on a domain name extension.
And, the more promotional marketers decide to advertise .TV, the more .TV actually becomes relevant. Don't you just LOVE that.
THIS WILL HAPPEN WITH .MOBI.
.Mobi is better positioned in the domain name spectrum than .TV. .TV is brilliant - the repackaged .TV is brilliant. However, the consumer might or might not pick up on .TV as the domain name extension.
.Mobi is more in your face. The entirety of the spot on television will be wrapped up in mobile and mobile phone use. Consumer recall will be better for .Mobi. This is my gut instinct.
SO - Why is iPhone good for .Mobi?
iPhone will influence surfing the mobile web. It DOESN'T MATTER whether the mobile web is a parallel web or the same web. Promotional marketers LOVE a point of differentiation. Most, CPG marketers with financial responsibility love a lower domain name cost and also love a point of differentiation. More importantly, most marketers in general don't get how powerful .COM really is.
And it is. .COM is King.
But, every ad you see on television for .TV makes .TV more powerful.
Every ad you see for a country code domain name makes that country code domain name more powerful.
And, in the coming mobile revolution, there will be a lot of ads... and, alot of goofy marketers driving those ads.
.MOBI, in my opinion, due to the timing and positioning of the domain name could very well be the #2 extension in 5 years or less. Not because it magically solves the problems of mobile surfing.
And, this is my insight as a marketer. A CPG marketer with a P&L and financial responsibilities to shareholders.
Sincerely,
Jeremy Padawer (c) 2007
I do believe that .mobi has been positioned very well as a mobile domain name extension. And, this is enough to achieve a level of success that will pacify me as an investor. End-users will come.
Let me explain and now modify my .MOBI is the new .ORG philosophy to include .TV and well marketed country code domain names.
.TV is being adopted as a strong extension by CPG companies looking to sell their wares on television. I'm seeing more .TV use every day. I'm also seeing more end users scoop up .TV as a result of use by other end users.
This is happening partly because promotional marketers are... well... I'll get into that in a moment.
I'm a CPG (consumer packaged goods) marketer. I'm not a promotional marketer. MOST promotional marketers are not so bright, follow-me type of marketers. Promotional marketing is just one piece of my daily puzzle to go along with Pricing, Packaging and Product. It's my goal in life to bring trend based items to retail across the country in a constantly changing retail environment with an eye toward managing the financials.
Promotional marketers, on the other hand, are given a budget by guys like me. "Spend $500,000... Spend $5,000,000... Spend $50,000,000..." That money rolls into my bigger P&L.
Promotional marketers like to be trendy also. They watch TV. That's trendy, right? They see use of .TV in a late night spot. "Hmmm...," they think, "maybe .TV is the way to go for my new direct to consumer ad."
Freaking genius. They came to that brilliant decision by watching television. Don't be shocked, but that's how some promotional marketers earn a living.
In the meantime, the boss or client (call him Jeremy in this particular instance) says, "Don't be an idiot. We'll lose consumers to .COM." Right? Isn't the way it happens?
NO.
Not every CPG client or boss-person is skilled in terms of reaching out to consumers on the web. They might be handly with a P&L and be very happy to save money on a domain name extension.
And, the more promotional marketers decide to advertise .TV, the more .TV actually becomes relevant. Don't you just LOVE that.
THIS WILL HAPPEN WITH .MOBI.
.Mobi is better positioned in the domain name spectrum than .TV. .TV is brilliant - the repackaged .TV is brilliant. However, the consumer might or might not pick up on .TV as the domain name extension.
.Mobi is more in your face. The entirety of the spot on television will be wrapped up in mobile and mobile phone use. Consumer recall will be better for .Mobi. This is my gut instinct.
SO - Why is iPhone good for .Mobi?
iPhone will influence surfing the mobile web. It DOESN'T MATTER whether the mobile web is a parallel web or the same web. Promotional marketers LOVE a point of differentiation. Most, CPG marketers with financial responsibility love a lower domain name cost and also love a point of differentiation. More importantly, most marketers in general don't get how powerful .COM really is.
And it is. .COM is King.
But, every ad you see on television for .TV makes .TV more powerful.
Every ad you see for a country code domain name makes that country code domain name more powerful.
And, in the coming mobile revolution, there will be a lot of ads... and, alot of goofy marketers driving those ads.
.MOBI, in my opinion, due to the timing and positioning of the domain name could very well be the #2 extension in 5 years or less. Not because it magically solves the problems of mobile surfing.
And, this is my insight as a marketer. A CPG marketer with a P&L and financial responsibilities to shareholders.
Sincerely,
Jeremy Padawer (c) 2007