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01-14-2009, 03:32 PM
3rd-Party Web Browsers: Now Available in App Store
http://www.marketingvox.com/wp/wp-content/uploads/2009/01/iphone-nyt.thumbnail.jpg (http://www.marketingvox.com/3rd-party-web-browsers-now-available-in-app-store-042782/#)
Safari rules the coop
This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store (http://www.marketingvox.com/app-store-surpasses-10000-apps-300m-downloads-042321/) as far back as October, MacRumors reports (http://www.macrumors.com/2009/01/13/apple-allows-3rd-party-web-browsers-in-app-store/).
Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google search when opened. By way of justification, Apple claimed alternative web browsers only "[duplicated] functionality" of existing apps that do a competent job.
Freshly approved browser apps include:
<LI hasbox="2">Edge Browser (Free) <LI hasbox="2">Incognito ($1.99) — a browser that lets users surf without leaving a trail. <LI hasbox="2">WebMate: Tabbed Browser ($0.99) — this browser queues all the links a user clicks on, then lets him view each at leisure.
Shaking Web ($1.99) — its algorithm compensates for shaky hands, allowing for easier reading.
The news makes it possible for prominent browsers to seize a share of the mobile web-surfing market. Opera's mobile browser, Opera Mini (http://www.marketingvox.com/google-becomes-de-jure-search-engine-for-opera-mobile-browsers-036941/), may be of especial interest to iPhone marketers and users alike: it includes zoom, panning and flash support. Firefox launched its own mobile browser in late 2007 (http://www.marketingvox.com/firefox-web-browser-sets-sights-on-mobiles-033608/).
Strategic liaisons with certain web browsers may also give search sites an opportunity to one-up Google in mobile search. It is currently the market leader (http://www.marketingvox.com/emperor-of-search-gains-ground-on-mobile-market-039347/), due in no small part to the iPhone, which generated 50 times more Google searches than other handsets (http://www.marketingvox.com/iphones-generate-50x-more-google-searches-than-other-mobile-handsets-036696/) in early 2008.
Like Safari, Opera and Firefox currently also serve Google as the default search site. And if Google launches an iPhone-ready mobile variant of its new Chrome browser (http://www.marketingvox.com/google-chrome-draws-2m-visitors-in-first-week-041035/), its mobile territory may only grow.
http://www.marketingvox.com/wp/wp-content/uploads/2009/01/iphone-nyt.thumbnail.jpg (http://www.marketingvox.com/3rd-party-web-browsers-now-available-in-app-store-042782/#)
Safari rules the coop
This week Apple began approving third-party web browsing applications for the iPhone and iPod touch. Many of them were submitted to the App Store (http://www.marketingvox.com/app-store-surpasses-10000-apps-300m-downloads-042321/) as far back as October, MacRumors reports (http://www.macrumors.com/2009/01/13/apple-allows-3rd-party-web-browsers-in-app-store/).
Prior to Monday, the iPhone and iPod touch only supported Apple's Safari browser, which defaults to Google search when opened. By way of justification, Apple claimed alternative web browsers only "[duplicated] functionality" of existing apps that do a competent job.
Freshly approved browser apps include:
<LI hasbox="2">Edge Browser (Free) <LI hasbox="2">Incognito ($1.99) — a browser that lets users surf without leaving a trail. <LI hasbox="2">WebMate: Tabbed Browser ($0.99) — this browser queues all the links a user clicks on, then lets him view each at leisure.
Shaking Web ($1.99) — its algorithm compensates for shaky hands, allowing for easier reading.
The news makes it possible for prominent browsers to seize a share of the mobile web-surfing market. Opera's mobile browser, Opera Mini (http://www.marketingvox.com/google-becomes-de-jure-search-engine-for-opera-mobile-browsers-036941/), may be of especial interest to iPhone marketers and users alike: it includes zoom, panning and flash support. Firefox launched its own mobile browser in late 2007 (http://www.marketingvox.com/firefox-web-browser-sets-sights-on-mobiles-033608/).
Strategic liaisons with certain web browsers may also give search sites an opportunity to one-up Google in mobile search. It is currently the market leader (http://www.marketingvox.com/emperor-of-search-gains-ground-on-mobile-market-039347/), due in no small part to the iPhone, which generated 50 times more Google searches than other handsets (http://www.marketingvox.com/iphones-generate-50x-more-google-searches-than-other-mobile-handsets-036696/) in early 2008.
Like Safari, Opera and Firefox currently also serve Google as the default search site. And if Google launches an iPhone-ready mobile variant of its new Chrome browser (http://www.marketingvox.com/google-chrome-draws-2m-visitors-in-first-week-041035/), its mobile territory may only grow.