think
12-10-2008, 10:30 PM
MobiThinking.com now does a section with 5 minute interviews of influential mobile marketing experts. Yahoo's Michael Bayle gave some intriguing responses in his interview:
Five-minute interview: Michael Bayle, Yahoo!
Michael Bayle shares the sites, brands and parts of the world that inspire him in mobile marketing.
Today Yahoo! is the preferred or exclusive mobile search engine for more than 80 mobile carriers around the world. Mobile display advertising is available in 23 territories, while mobile search marketing [i.e. paid-for-results on Yahoo!’s mobile search-engine] is live in US, UK and Japan. Michael Bayle played a key role in the world’s first trial of mobile-sponsored search in Japan in 2004 and in the US in 2005.
Q1. What is your favorite (excepting Yahoo! (http://m.yahoo.com/)) and least favorite mobile website?
ESPN.mobi (http://espn.mobi/) is continually a top-10 mobile destination – in early 2008, ESPN indicated it had more mobile traffic than PC traffic. If one really thinks about the content that is important to consumers while on the go, Sports, News, Finance and Weather are all up there. But ESPN is definitely my favourite, as I keep track of my various teams throughout the year.
I think it’s too early to have a least favorite mobile site, but I’d argue that one-page based mobile sites, while a great starting point, really need to graduate to fuller, interactive, and engaging mobile sites to keep users interested in their brand. "
The rest of the interview can be found here:
http://mobithinking.com/interview-transcripts/five-minute-interview-michael-bayle-yahoo
Five-minute interview: Michael Bayle, Yahoo!
Michael Bayle shares the sites, brands and parts of the world that inspire him in mobile marketing.
Today Yahoo! is the preferred or exclusive mobile search engine for more than 80 mobile carriers around the world. Mobile display advertising is available in 23 territories, while mobile search marketing [i.e. paid-for-results on Yahoo!’s mobile search-engine] is live in US, UK and Japan. Michael Bayle played a key role in the world’s first trial of mobile-sponsored search in Japan in 2004 and in the US in 2005.
Q1. What is your favorite (excepting Yahoo! (http://m.yahoo.com/)) and least favorite mobile website?
ESPN.mobi (http://espn.mobi/) is continually a top-10 mobile destination – in early 2008, ESPN indicated it had more mobile traffic than PC traffic. If one really thinks about the content that is important to consumers while on the go, Sports, News, Finance and Weather are all up there. But ESPN is definitely my favourite, as I keep track of my various teams throughout the year.
I think it’s too early to have a least favorite mobile site, but I’d argue that one-page based mobile sites, while a great starting point, really need to graduate to fuller, interactive, and engaging mobile sites to keep users interested in their brand. "
The rest of the interview can be found here:
http://mobithinking.com/interview-transcripts/five-minute-interview-michael-bayle-yahoo