mobile usage and projections

[TLD]

3/07 article on foxnews.mobi - revisited

Fox News on the Mobile Internet: foxnews.mobi
Free to-the-consumer scaled down version of Foxnews.com optimized, by phone, for the latest Fox news on the go.

76% of all consumers in the U.S. and Western Europe have access to the Web on their mobile device, and one third, 32%, use it, Among those with mobile access, the U.K. leads in usage, 54%, followed by the U.S. and Italy, both at 41%,
Eighteen percent internationally expect to spend more time in 2007 on the mobile Web; the U.S. leads the way with 25%, followed by Italy, 22% and the U.K. 20%, Of those without mobile Web access, 41% expect to have it on their next mobile device.

[TLD]

It's revealing to see that PC Internet brands are transferring their equity to the mobile Web. Many consumers frequent the same sites on their Mobile Web that they visit on their PC.

[TLD]

New figures indicate that two thirds of mobile web users are under the age of 35, highlighting the young market that exists for advertisers to capture.

A total of 30 million people aged 15 or older got onto the web from a PC, either at home or at work. The mobile audience is therefore almost one fifth (19 per cent) the size of the PC market, and very much a growing medium that offers potential for internet advertisers.

As well as this, 63 per cent of mobile web users in the UK are male, compared to 54 per cent of PC internet users.

"Similar to the internet ten to 15 years ago, men under the age of 35 are the early adopters of new technology and more likely to use mobile devices to access the mobile web than women or men aged over 35," said comScore Europe's managing director, Bob Ivins.

"The mobile internet is at an early state of development, but we expect mobile web usage to grow as the mobile web improves phone performance, sites perform better small screen optimisation and phone companies drop browsing tariffs."

[Scandiman]

Of those without mobile Web access, 41% expect to have it on their next mobile device.

2 year phone contracts are rolling in the mobile users over a 2-3 year time frame from now. In 3-5 years this could very well be in full stride.