IndesitCo.mobi :Europe's 2nd Largest Appliance Maker's .mobi Site

[domainitrix]

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http://www.indesitco.mobi/

Their main site Here (http://www.indesit.com/indesit/)and Here (http://www.indesitcompany.com/pages/it/)

If you live in Europe chances are you own an appliance made by Indesit.
Does Ariston, and the regional brands Hotpoint, Scholtes, Servis and Stinol ring a bell?

The company who owns all those brands have their .mobi site ( since last summer). This find should be duly credited to our friend from Italy Ajoo. So, kindly give kudos to Ajoo (http://mobility.mobi/member.php?u=391) for his fabulous tip!

Below from Indesit's press release:
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The new .mobi version is a significant upgrade in communication and interactivity with the media alongside the corporate site and has a rich array of tools and functions, such as the alerts service (via e-mail) and real time tracking of the Company’s share prices.
In step with the most advanced news and information websites, the new .mobi site is another example of Indesit Company innovation. www.indesitcompany.mobi reflects Indesit Company’s way of communicating - fast, clear and transparent – and is dedicated to dynamic people who are always on the move and need to be able to get information in real time, wherever they are.

The site can be accessed using the following addresses:
www.indesitcompany.mobi – full address
www.indesitco.mobi – short address, easier to enter on a mobile

Read in full here... (http://www.indesitcompany.com/pages/en/media/pressReleaseDetail.do?id=1028)
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Wikipedia on Indesit (http://en.wikipedia.org/wiki/Indesit)

Type Public
Founded 1975
Headquarters Fabriano (Ancona), Italy
Key people Vittorio Merloni, Chairman
--------------Marco Milani, CEO
Products home appliances
Revenue ▲€3.438 billion (2007)
Employees 17,300 (2007)

[newdomainer]

another adopter for the dotmobi! this is where dotmobi scores imho; it's another bite at the marketing cherry... any sane marketing director is going to use this alongside auto-detect, m. & /mobile it simply doesn't make sense for them not to.

Nice post.

[domainitrix]

another adopter for the dotmobi! this is where dotmobi scores imho; it's another bite at the marketing cherry... any sane marketing director is going to use this alongside auto-detect, m. & /mobile it simply doesn't make sense for them not to.

Nice post.

Agreed.

When you look at how much time the youth spend on their mobiles....it is mind boggling not to. My little cousin just graduated from high school this week. He is a football star( homecoming king) along with being a surfer, accomplished at kendo & is going to attend a decent university this fall. But, the whole time the family wanted to take pictures with him at his graduation... he was on the phone. So we had to take them while his phone is glued to one ear ...going :D everytime we said " cheese!" for the pic:laugh:

If you look at the .mobi site that BMW has made for MINI's Italian (http://mobility.mobi/showthread.php?t=13607) market, the community/local events calendar & activities targeted for the young are built-in along with the promotion of their car models.

I think the big brands are starting to recognize the importance.

[Pred]

nice find trixmeister
repped

[noonoo1]

Great find Dom, :smile:

Rep on its way.

[ajooo]

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This find should be duly credited to our friend from Italy Ajoo. So, kindly give kudos to Ajoo (http://mobility.mobi/member.php?u=391) for his fabulous tip!



Thank you very much DTrix, you are very, very nice :biggrin:!!

rep+
Renato

[domainitrix]

You're very welcome Renato & thanks again for the great tip!

:)

Thanks Pred & Noonoo!