Gerry
08-16-2007, 12:04 PM
Just heard on the radio just a few moments ago on the drive home from work that Bank of America is in talks with and expected to announce that they will become the Official Bank of the NFL!
This is monster MONSTER big news. The deal is expected to be between 9-10 million dollars per year.
This will put the Bank of America advertising campaign in each and every NFL stadium in the country as well as promotion for every broadcast game on television and the radio and most likely the internet.
I have little doubt that should this deal go through, and it most likely will, that Bank of America will heavily promote BofA.mobi. Why? First, because no one else can call themselves the Official Bank of the NFL. Secondly, because no one else can call themselves this and we have already seen that BofA is a leader, not a follower. If they do anything it is market themselves on a grand scale and the products and services they offer. And no other real corporation in America has promoted their mobi site as much as BofA. They know their market, they know the generation they are after, and they know that no one else out there is doing this.
We have already seen the promotional materials on their web site and with the Olympic sponsorship commercial.
So, ARE YOU READY FOR SOME FOOTBALL! HOW ABOUT SOME MOBI-BALL!
Keep in mind that the NFL may be American Football, but the games are broadcast via satellite globally.
I have this funny (and fun) feeling that .mobi is about to be put on the map. I have not been able to find any official press releases that they are even in talks so be looking out for some news on this front in the next couple of days as the exhibition season starts winding down.
OH HELL! JUST FOUND IT! IT'S ON REUTERS!!!
Bank of America sponsors NFL to target its fanbase
http://www.reuters.com/article/fundsFundsNews/idUSN1525428220070815
By Jonathan Stempel
NEW YORK, Aug 15 (Reuters) - Bank of America Corp (BAC.N: Quote, Profile, Research) wants to add customers who are ready for some football.
The second-largest U.S. bank plans on Thursday to announce a sponsorship making it the National Football League's first official bank ahead of the start of its 2007 season next month. The three-year sponsorship runs through the 2009 season.
"The NFL has the most avid fans of any American sport, with 120 million fans across the U.S.," Susan Faulkner, a Bank of America deposit and debit executive, said in an interview.
This is monster MONSTER big news. The deal is expected to be between 9-10 million dollars per year.
This will put the Bank of America advertising campaign in each and every NFL stadium in the country as well as promotion for every broadcast game on television and the radio and most likely the internet.
I have little doubt that should this deal go through, and it most likely will, that Bank of America will heavily promote BofA.mobi. Why? First, because no one else can call themselves the Official Bank of the NFL. Secondly, because no one else can call themselves this and we have already seen that BofA is a leader, not a follower. If they do anything it is market themselves on a grand scale and the products and services they offer. And no other real corporation in America has promoted their mobi site as much as BofA. They know their market, they know the generation they are after, and they know that no one else out there is doing this.
We have already seen the promotional materials on their web site and with the Olympic sponsorship commercial.
So, ARE YOU READY FOR SOME FOOTBALL! HOW ABOUT SOME MOBI-BALL!
Keep in mind that the NFL may be American Football, but the games are broadcast via satellite globally.
I have this funny (and fun) feeling that .mobi is about to be put on the map. I have not been able to find any official press releases that they are even in talks so be looking out for some news on this front in the next couple of days as the exhibition season starts winding down.
OH HELL! JUST FOUND IT! IT'S ON REUTERS!!!
Bank of America sponsors NFL to target its fanbase
http://www.reuters.com/article/fundsFundsNews/idUSN1525428220070815
By Jonathan Stempel
NEW YORK, Aug 15 (Reuters) - Bank of America Corp (BAC.N: Quote, Profile, Research) wants to add customers who are ready for some football.
The second-largest U.S. bank plans on Thursday to announce a sponsorship making it the National Football League's first official bank ahead of the start of its 2007 season next month. The three-year sponsorship runs through the 2009 season.
"The NFL has the most avid fans of any American sport, with 120 million fans across the U.S.," Susan Faulkner, a Bank of America deposit and debit executive, said in an interview.