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View Full Version : World worst war: Mobile Marketing at its best



Javier Marti
05-26-2008, 05:05 PM
Quicktime video about the campaign
http://www.dandad.org/awards08/qt.asp?entry_id=18031&f=000L&title=World's%20Worst%20War

Team and images
http://www.dandad.org/awards08/entry.asp?entry_id=18031



Two things to notice here: this is the result of inter-generational marketing teams working together: real marketing dynamite.
Some people think that this is typically "weird Japanese" but would not necessarily work in the West, or not to such an extent...
This is not correct. If the game is adapted for local tastes, providing content that the user can identify with, engagement should occur, in most countries whose youth population has been exposed to technology (particularly IM, games, www).

newdomainer
05-27-2008, 05:49 PM
I can see this working without a doubt!

Scandiman
05-27-2008, 06:23 PM
Missed this yesterday. Thanks for sharing Jav, seriously repworthy.

The North American mobile web user base doesn't compare to Japan yet but I agree this kind of thing could still work. Energy drinks seems like a better product fit for here.

Pred
05-28-2008, 01:26 PM
unreal.
thanks for link
goes to show how far ahead they are and what is coming for us on the mobile web amongst other things.