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08-08-2007, 08:40 PM
XOMOBO LAUNCHES WORLD’S FIRST MOBILE SMARTPHONE CONTENT PORTAL

XOmobo.mobi to offer business and entertainment content to millions of Smartphone & PDA users across the globe

London, UK April 19, 2007: The development of the mobile Internet took another leap forward today with the launch of the world’s first mobile portal dedicated to Smartphone content and applications. www.XOmobo.mobi (http://www.xomobo.mobi/) will offer users of Windows Mobile™ devices browse-and-buy access to a huge range of business and entertainment content direct from their mobile handset.

On launch, the site will be offering Smartphone and PDA users a range of digital content such as games, business and consumer applications, themes, videos, ringtones and images. The site will enable customers to browse, buy and download content direct from their mobile handset, avoiding the need to synch devices to a PC to upload purchased content.

XOmobo is the first mobile website to specifically target the Smartphone user base. With over 6.6% of UK mobile users (approx. 5 million users) now owning a Smartphone (MMetrics, Feb 07) and 64 million Smartphones shipped globally in 2006 alone (Canalys, February 2007), XOmobo is addressing the needs of a large and growing audience. Initially launching with content and applications designed for Windows Mobile™ devices (both Pocket PC and Smartphone editions), XOmobo will be launching content for Symbian, Palm and Blackberry in the coming months.

XOmobo is backed by Smart Devices Ltd, a leading UK reseller of PDAs and handheld devices and is powered by Volas Entertainment, the value added managed mobile services provider. XOmobo will be available to mobile users at www.XOmobo.mobi (http://www.xomobo.mobi/) and on the Internet at www.XOmobo.com (http://www.xomobo.com/). The .mobi site has been specially created for mobile devices and content purchases can be billed through your operator or via a credit card.

Keith France, Managing Director of XOmobo, said: “XOmobo is set to become the resource for Smartphone users in the UK and eventually the rest of the world – we’re going to be offering the best range of top selling content and applications direct to people’s handsets, giving them the choice and convenience that their device deserves.

“Smartphones, from Microsoft Mobile to Symbian, are forming an ever increasing part of the mobile handset market and these device’s easy to use Internet access, increased processing power and larger screen sizes mean that they’re ideal for purchasing and consuming content and applications.”