View Full Version : the .mobis are coming! the .mobis are coming !!
dot mobi sites add value to SMS/Text Messaging programs
:argh: :argh: :argh: :argh: :argh: :argh: :argh: :argh: :argh: :argh:
Qtags text has begun offering dot-mobi pages for advertisers using the keyword text-to program. The dot-mobi sites (pages that are specifically configured to be browsable on mobile phones) allow an advertiser to create extremely targeted groups (micro-target), capture follow-up information about a customer like name and/or email address, direct the customer to more information online and deliver specifically relevant promotional rewards. qtags' clients using dot-mobi's to support their text-messaging campaigns include Jack Nadel International and Accenture.
qtags emphasizes that advertisers should integrate any text-messaging effort into the overall marketing communication program and recommends four main approaches;
use qtags keywords to make advertisements stickier or easier to remember: your target sees the ad, and by texting a keyword can get a message foot-print in two places, on the mobile phone and online in the qtags.com InBox. The text function essentially allows the audience to bookmark the idea or message or service.
use qtags keywords to build communities that are micro-targetted and want to receive future communications via text-message from the advertiser
use qtags keywords to deliver promotions or rewards
use qtags keywords to invite interaction like voting or feedback
http://allaboutqtags.typepad.com/all_about_qtags/2007/06/dot-mobi-sites-.html
Qtags is going around fast and big names are on board...
http://allaboutqtags.typepad.com/photos/live_qtags/index.html
to me, this is ginormous. not only does it seem to be a clear niche mobi can fill despite advances of technology, but it seems like the .mobi name will be out there to those using the service and then they may search other .mobis.
seanboy
08-01-2007, 10:00 PM
Pretty cool :)
Any idea on how to sign up for this service?
dentalpro
08-01-2007, 10:06 PM
great find! I dont understand that stuff but it sounds great :hmmmm2:
they describe the concept as, "When you text to 78247 (qtags), you immediately receive a text message with information about the advertisement or promotion displaying the qtag text service. We also store a web-link about that advertiser in your own private qtags.com inbox. You can access your inbox by logging in to the right of this page. (First time users, please use top registration box."
sign up by texting the word 'signup' to:78247 and Setup my inbox (http://qtags.mobi/register.cfm) now
qtags.com http://qtags.com/
qtags.mobi http://qtags.mobi/
major competitor is 4info.net
4info.net http://4info.net/
4info.mobi http://4info.mobi/
44636.mobi http://44636.mobi/
i think this marketing will bring .mobi's name out to the masses, so now its a race between the big boys we were looking at with tv, print and webads and this. the best thing about it is that i find support that it will happen, and probably sooner than later.
hawkeye
08-01-2007, 10:38 PM
great find! I dont understand that stuff but it sounds great :hmmmm2:big :dito: on both!!
nutshell is this - you see a billboard passing by for nycgoody..
http://allaboutqtags.typepad.com/photos/live_qtags/nycgooody.jpg
you are on the go. you text the keyword to that number (for qtags/usually spelled out, but # my stick) and you get a text promo on your cell and in your email account with coupons/more info/probably something useful or people won't do it.
now one good thing is its interactive mobile advertising. and this is from 2005-2006, but catching on now apparently. (also in print ads and parting gifts from events). also, the qtags company is going to get its advertisers to use .mobi as part of its marking campaign/solution. this is a big deal. they have big clients and its taking off.
http://allaboutqtags.typepad.com/photos/live_qtags/advertisehereweb.jpg
the more i look at it the more i like it. until you can beam the ad from the billboard to your phone, you can drive by, get the keyword and get the info stored in your email and phone. if mobis are tied in, then we're off.
Andres Kello
08-01-2007, 11:54 PM
you are on the go. you text the keyword to that number (for qtags/usually spelled out, but # my stick) and you get a text promo on your cell and in your email account with coupons/more info/probably something useful or people won't do it.
now one good thing is its interactive mobile advertising. and this is from 2005-2006, but catching on now apparently. (also in print ads and parting gifts from events). also, the qtags company is going to get its advertisers to use .mobi as part of its marking campaign/solution. this is a big deal. they have big clients and its taking off.This is a great advertising concept and very good news for .mobi. Awesome find!
Javier Marti
08-02-2007, 04:14 PM
This system has beed quite popular in some european countries for the last approx. 3 years. It is the new -and almost only- way to vote in certain TV programs, and access some promotions as seen in the pics you included.
The system works, there is no doubt about that, particularly with young people...and more companies are getting into it (though penetration is quite slow)
THe fact that they're somehow associating it to .mobi is certainly good news too
Scandiman
08-02-2007, 04:42 PM
Seeing as phones are text messaging centric right now this system makes sense. On my Nokia I'm one click away from starting a text message but it takes 6 clicks to get to the browser. As mobile web heats up and phones are designed where the browser is one click away this system will eventually become antiquated IMO. In time these ads will be replaced with "Advertise Here" visit billboards.mobi or something similar. This is the power of the .mobi trustmark once it becomes more established. If it said to visit billboards.com then users wouldn't know for sure if the site was friendly for their mobile phone or need to wait until they had access to their PC.
there may be a little more to it with this one. first, with text voting, there is a heavy surchage usually incorporated for the contest for heavy profit. here there is none. also there is an inbox for stored parallel emails so you know you can find the ad and content later. importantly, microsoft and fidelity are using this company's advertising, so there is a lot to be said with that as well.
will it become outdated. well if your sitting in the theatre and you see an ad in the playbill and you can tag the ad in your phone, why would you text for it. with tagging limited to 100 yards, i'm thinking signage and billboards may use these ads for some some time. Apparently, they are a big success, at least with the younger demographic.
regardless of the mechanism of advertising and whether it will be shelved, it could be the very way many people learn what .mobi is - and that's great. its what we want, billboard advertising that leads to .mobi. if it said .mobi on the billboard, that would probably be better, but it did not happen in the first half of 2007.
Scandiman
08-02-2007, 06:18 PM
With tagging limited to 100 yards, i'm thinking signage and billboards may use these ads for some some time. Apparently, they are a big success, at least with the younger demographic.
I must have missed something somewhere. What is the tagging you speak of that has a 100 yard reach?
GijsZePa
08-03-2007, 07:16 AM
This system has beed quite popular in some european countries for the last approx. 3 years. It is the new -and almost only- way to vote in certain TV programs, and access some promotions as seen in the pics you included.
The system works, there is no doubt about that, particularly with young people...and more companies are getting into it (though penetration is quite slow)
THe fact that they're somehow associating it to .mobi is certainly good news too
Make that 'for the last 6-7 years' ..
A acquintance of my has become millionair with this concept. His company introduced this concept in The Netherlands and used this during (for example) voting at 'Big Brother'.
Strange that 'for some reason' we are ahead of the states with this kind of stuff...
Martin
Yes, we've had this for years in the UK
I actually think mobi & the mobile web will kill this type of ripoff off tbh
The only reason it works is because it's not always possible or too pricey to visit their websites via mobile web/ mobile phone
Also the site not properly resolving as a com etc
These things where you text a number etc are not popular with people over 25 cos they know its a ripoff, ok young audience is profitable but surely we want the whole market?
Also younsters very often only have a few quid credit at any one time & although they are naieve, they need to save cash too. They're not silly
So my point is rather than get charged like $2 or something for the text you get back, very often more, better to visit 'theirsite.mobi ' & vote there or get the ringtone or pic you want rather than texting, plus its nearly free.
Just monthly surfing rate which is coming right down in UK as we speak for mobiles
Been a big thing in UK recently too where big charities & the Bbc, even insitiutions like Blue Peter etc were ripping people off on premium rate phone lines & voting systems, prob same as text votes.
For me .mobi & the mobile net in general solves this problem & makes everything simpler & a lot cheaper.
Now rep my crinkly bottom biatch. LOL
agree with it all. qtags is free, no spam and provides and email inbox (as well as text) as well for coupons, promotions and more info so its a little different. also companies like Zagat, Fidelity and Microsoft so the target demongraphic is a little higher and with deeper pockets.
i scooped up textvoting.mobi and vote4.mobi because these ideas are here to stay. but i feel that if i was with a friend walking down the street or in a car seeing a billboard and saw an ad and keyword, i might revisit it later on my own time or when i wasnt driving. Also restaurants like popeyes are giving free discounts if you use, patrons are probably going to do it if it saves 50 cents and then the accompanying ad comes through.
best of all, if that article is correct and mobis are actually being set up or recommended by qtags for its clients, then mobis will be implemented and then its mobi world time!
another thing i noticed is that the whole text a keyword to the number seems somewhat more advanced than the 1990's but also kind of cavemanish (no offense to any cavemen reading/geico) so it is quite demonstrative that more advanced technology will not necessarily put nails in mobi's coffin or suck up its marketshare.
sure teens have been texting american idol and deal or no deal for years in the US. but this new wave with high end clients is from 2005/2006 and really only gaining speed right now.
newton
08-03-2007, 03:17 PM
Yes, we've had this for years in the UK
I actually think mobi & the mobile web will kill this type of ripoff off tbh
The only reason it works is because it's not always possible or too pricey to visit their websites via mobile web/ mobile phone
Also the site not properly resolving as a com etc
These things where you text a number etc are not popular with people over 25 cos they know its a ripoff, ok young audience is profitable but surely we want the whole market?
Also younsters very often only have a few quid credit at any one time & although they are naieve, they need to save cash too. They're not silly
So my point is rather than get charged like $2 or something for the text you get back, very often more, better to visit 'theirsite.mobi ' & vote there or get the ringtone or pic you want rather than texting, plus its nearly free.
Just monthly surfing rate which is coming right down in UK as we speak for mobiles
Been a big thing in UK recently too where big charities & the Bbc, even insitiutions like Blue Peter etc were ripping people off on premium rate phone lines & voting systems, prob same as text votes.
For me .mobi & the mobile net in general solves this problem & makes everything simpler & a lot cheaper.
Now rep my crinkly bottom biatch. LOL
Well said chap, I get this mental image of smashie and nicey :) Lets rock!!
Premium SMS or PSMS will continue to rise and youngsters will continue to text as the companies primarily target the younger audiences.
The texting of shortcode numbers is a great way for large companies to make money especially with the exposure they get on tv / radio / billboards and people do text in.
As it currently stands this is probably a cheaper route than going online in some countries to place a vote via a mobile website.
Lots of youngsters use pay as you go and its also a good way for the parents to keep track on what their spend rate is on mobiles. Slowly but surely the prices are coming down and this will be great news for dot mobi.
Its all down to the cost of surfing online outside of the walled gardens and once that comes down in price, it will then be great competition for psms, then its game on!!
coast
08-03-2007, 03:48 PM
Great find!
How do we sign up to get qtags as an advertiser on our .mobi's now?
also companies like Zagat, Fidelity and Microsoft so the target demongraphic is a little higher and with deeper pockets.
i take it a different fidelity to these guys?
http://fidelity.mobi (http://fidelity.mobi/)
another developed .mobi :adore:
the way i saw it, they sell keywords to corporate clients for promotion to use their service (text and email/email account with inbox). the article states that they are suggesting .mobi's to clients, but was very vague. it did not state whether these incorporated keywords or premium names vs. were using cheaper available mobi's, like 9 char. numbers, or even if they were pages stemming off qtags.mobi, like qtags.mobi/*^%%*'.
so a domainer could contact qtags, order ad service, set up posters saying text to qtags.mobi. if we all chip in, it could be cheap.
that would be the one. they have big clients!
http://allaboutqtags.typepad.com/photos/live_qtags/fidelitybanners_techjobwe-thumb.jpg (http://allaboutqtags.typepad.com/photos/live_qtags/fidelitybanners_techjobwe.html)
Scandiman
08-03-2007, 04:09 PM
i take it a different fidelity to these guys?
http://fidelity.mobi (http://fidelity.mobi/)
another developed .mobi :adore:
Nice find, I'll rep you for that and you didn't even have to ask :laugh:
Fidelity.mobi is a nice find by the way, Pred.
it brings me to this, too.
http://www.fi-w.com/fiw/FiwHome, is the url (fidelity wireless?).
Its not like they are going to market fi-w.com on the Fidelity.com page, they will market the mobi.
Scandiman
08-03-2007, 04:27 PM
Fidelity.mobi is a nice find by the way, Pred.
it brings me to this, too.
http://www.fi-w.com/fiw/FiwHome, is the url (fidelity wireless?).
Its not like they are going to market fi-w.com on the Fidelity.com page, they will market the mobi.
I'd guess it is something they already had in the works before mobi showed up. A simple redirect and bam, instant website. No doubt this has happened with most of the redirects out there today. Public couldn't care less, only the .mobi detractors make a real fuss about it. This example speaks directly to the branding issue. fi-w.com...who knows what that means, but fidelity.mobi is perfect. Why some folks are in denial of this is beyond me. Did you by chance see the debate in the other forum saying Amtrak.mobi is not a developed site because it happens to redirect to the CMS of their web content provider? Sheer nonsense.
.
Nice find, I'll rep you for that and you didn't even have to ask :laugh:
Preds got plenty of these up his scaly sleeves. He likes to dripfeed them out as he craves praise. lol Like a dog :biggrin:
He also talks about himself in the third person, sometimes. Unnerving isn't it?
Uggh, what's that, no, no!!!! Get out the room Hachoo, Nooooooooooo!
Help !!!!!!!!
To be continued.......... :dontknow:
funny, but Pred, but your imaginary villain promotes "nonviolence".mobi. 10-1, you'll be ok.
yes, read the amtrak thread. same point i was making.
maybe off point, but i don't really like typing anything are a prefix in a url, eg, bazaar.afternic or inventory.overture. it makes me feel like i have to do work for the site to get what i want. i'd rather one site and click on the choice or have another url that i can go too if i want.
this said, m.xxxxxx is less offensive to me, but with with some choosing mobile.xxxxx and others picking other things, one mobile extension name is clearly a winner. :smile:
coast
08-03-2007, 04:58 PM
Guess what - a lot of people who were uninvolved in the debate are now talking about how they need to get some .mobi names on the chat the other day at NP. Others were telling them it was too late, all the good ones are gone. Most domainers have heard of .mobi and are now starting to think maybe it's a good idea. The detractors, it seems, have less pull nowadays.
Scandiman
08-03-2007, 04:59 PM
yes, read the amtrak thread. same point i was making.
maybe off point, but i don't really like typing anything are a prefix in a url, eg, bazaar.afternic or inventory.overture. it makes me feel like i have to do work for the site to get what i want. i'd rather one site and click on the choice or have another url that i can go too if i want.
this said, m.xxxxxx is less offensive to me, but with with some choosing mobile.xxxxx and others picking other things, one mobile extension name is clearly a winner. :smile:
Even with mobile.domain you still don't know what you're going to get. For example, bet.com has mobile.bet.com but it is in no way a mobile friendly site, its purpose is to sell ringtones, games and graphics for phones via the PC. Thankfully they own bet.mobi as well. Imagine that being promoted on their channel. Now that could be ginormous for mobi as well.
coast
08-03-2007, 05:03 PM
Even with mobile.domain you still don't know what you're going to get. For example, bet.com has mobile.bet.com but it is in no way a mobile friendly site, its purpose is to sell ringtones, games and graphics for phones via the PC. Thankfully they own bet.mobi as well. Imagine that being promoted on their channel. Now that could be ginormous for mobi as well.
That's very true. I tried to get information from major league baseball on their .mobi site, and it doesn't resolve on the emulator. I was hoping to link it to metsfan.mobi, (still under development) but not if it cuts off to only a corner of the screen.
yup. .mobi users will grow with positive experiences they have with the extension as well as negative experiences they have with other extensions.
saw this old article, includes speculation on .mobi, pretty interesting in hindsight now..
http://64.233.167.104/search?q=cache:ZTqcaNLrbJcJ:www.txt4.com/au/business/exchangeasia.html+POSTER+AD+.MOBI&hl=en&ct=clnk&cd=9&gl=us
for me, in US, the sms ad campaign is relatively new. there has been text voting and text lottery, but thats about it.
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here is an example of bluetooth advertising in London in 2006(?)
http://mobhappy.com/blog1/2006/10/17/bluetooth-marketing-revisited/
one poster wrote,
Wouldn’t saying “visit whistler.mobi [or sonething] using your phone’s browser” be a little easier? Just a thought…
Michael
08-20-2007, 02:25 PM
dot mobi sites add value to SMS/Text Messaging programs
:argh: :argh: :argh: :argh: :argh: :argh: :argh: :argh: :argh: :argh:
Qtags text has begun offering dot-mobi pages for advertisers using the keyword text-to program. The dot-mobi sites (pages that are specifically configured to be browsable on mobile phones) allow an advertiser to create extremely targeted groups (micro-target), capture follow-up information about a customer like name and/or email address, direct the customer to more information online and deliver specifically relevant promotional rewards. qtags' clients using dot-mobi's to support their text-messaging campaigns include Jack Nadel International and Accenture.
qtags emphasizes that advertisers should integrate any text-messaging effort into the overall marketing communication program and recommends four main approaches;
use qtags keywords to make advertisements stickier or easier to remember: your target sees the ad, and by texting a keyword can get a message foot-print in two places, on the mobile phone and online in the qtags.com InBox. The text function essentially allows the audience to bookmark the idea or message or service.
use qtags keywords to build communities that are micro-targetted and want to receive future communications via text-message from the advertiser
use qtags keywords to deliver promotions or rewards
use qtags keywords to invite interaction like voting or feedbackhttp://allaboutqtags.typepad.com/all_about_qtags/2007/06/dot-mobi-sites-.html
Qtags is going around fast and big names are on board...
http://allaboutqtags.typepad.com/photos/live_qtags/index.html
to me, this is ginormous. not only does it seem to be a clear niche mobi can fill despite advances of technology, but it seems like the .mobi name will be out there to those using the service and then they may search other .mobis.
Terrific find PVFARKAS.
Tagging is becoming increasingly popular!!!
Tagging is helping to advance dotMOBI.
Michael
and with Zagat.mobi's release, and their qtag initiative, we're on the verge of mainstream on several fronts now.
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