Does it hurt your earnings to approve small amounts?

[coast]

Someone from admob told me not to delete ads based on cpm, he said the highest bid wins. Is this your experience? I want to delete my lowest cpm ads - is it better to delete them or leave them on?

Thanks.

[benflippin]

i thought ( and did ) this also... but what i noticed was my fill rate went down.. and i think that those 2cent ads(clicks) are important for ie. africa and such.... so not to have to mess with it, i set my ads to "auto approve" and fill rate did go up.... but i know what you mean 1 and 2cent clicks are frustrating.



Someone from admob told me not to delete ads based on cpm, he said the highest bid wins.

i do think that they (admob) want the highest bid to win..cuz they make more money....why would they serve an ad for 2cents when they could serve an ad for 25cents ... they make more $ and so does publisher...

[coast]

Thanks Ben - I'll be back to rep you when I refill :)

[Gerry]

Good feedback. Never really thought about it and that may be why some fill rates have been dismal.

[*james*]

I still think it is worth approving all ads manually so you can see what people are bidding and how they are writing ad copy!