Top Advertising Agency Exec: "We need to put mobile front and center of what we do.

[coast]

Here's another one that would go in the marketing subforum if we had one:

“We need to put mobile front and center of what we do.” Thus said a top at leading ad agency Leo Burnett Worldwide to an audience of direct and interactive marketers at IMX08.

Mark Renshaw, executive vice president and digital practice lead at Burnett, spoke up for integrating mobile into marketing campaigns keeping in mind the potential of mobile for utility, entertainment and social networking purposes.

“Mobile is an access point for everything that people are already using,” the Australian expat yesterday told a room packed with executives sitting in on IMX08’s first mobile marketing panel session."

Read more here:

http://www.mobilemarketer.com/cms/news/associations/922.html

[Gerry]

Here's another one that would go in the marketing subforum if we had one:

“We need to put mobile front and center of what we do.” Thus said a top at leading ad agency Leo Burnett Worldwide to an audience of direct and interactive marketers at IMX08.

Mark Renshaw, executive vice president and digital practice lead at Burnett, spoke up for integrating mobile into marketing campaigns keeping in mind the potential of mobile for utility, entertainment and social networking purposes.

“Mobile is an access point for everything that people are already using,” the Australian expat yesterday told a room packed with executives sitting in on IMX08’s first mobile marketing panel session."

Read more here:

http://www.mobilemarketer.com/cms/news/associations/922.htmlThis is indeed a big name in the ad biz.

I am enjoying the heck out of the Ogilvy book (when I get a chance to read it) and it totally demonstrates the lack of foresightedness for those agencies totally rooted in the Madison Avenue mentality of old school ways of doing business.

Many are starting to come around, it seems, but not by their own intitiative. Seems it is their customer who is taking the initiative (or their business elsewhere) to explore this new media channel.

Still, it has taken more than 2 years for the ad folks to wake up to this. Whether or not .mobi even existed, to ignore the mobile internet is just totally irresponsible.

:adore: Rep to the coast chicky chick